— World Soccer Shop (@worldsoccershop) September 18, 2014
— Major League Soccer (@MLS) September 18, 2014
— Ainslie Binder (@ainslieann) September 18, 2014
The new #MLS logo, from the people who brought you the Crew's half-finished away jersey.
— Thomas Floyd (@thomasfloyd10) September 18, 2014
I'm pretty sure a new logo and brand will lead to better play on the field too. #MLS
— Travis Clark (@travismclark) September 18, 2014
I mean I don't get it, I know my internet is slow, but I can't get the new #MLS logo to finish downloading. Oh, that's it? Oh ok then.
— Pablo Maurer (@MLSist) September 18, 2014
So the @MLS logo, what do we think? I get the branding angle, smart actually, but is individuality between the clubs still being washed out?
— Jay DeMerit (@D6MERIT) September 18, 2014
— Glancing Header (@GlancingHdr) September 18, 2014
From the Major League Soccer marketing minds that brought you Chivas USA, comes the new MLS logo.
MLS wanted to get rid of its outdated image that says soccer and replaced it with one so abstract is says nothing at all.