Women’s soccer is more important to the Olympics than men’s soccer with the tournament devoted to U-23 teams, most world powers all but ignore it in favor of the World Cup and media coverage is at best subdued.

While the U.S. anonymously opens its campaign against Canada tonight on a minor TV channel in the Midwest, El Tri will take center stage in the nation”s largest Latino market, Southern California for the next 10 days, a span that will also include the massive Confederations Cup playoff in Pasadena.

For more, read this week’s 100 Percent Soccer Column here.