Watch the video: MLS Asks fans to “Stand as One” in new ad campaign

So let me get this straight: after two decades in existence MLS is still trying to get fans to pick a favorite team?

“‘Stand as One’ is an invitation to join us, to declare a favorite team and to become part of our growing league and infectious fan culture that you can shape and define,” said Howard Handler, MLS Chief Marketing Officer.

Nice ad, but if a fan hasn’t done that yet, will a promotional spot make a difference?

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