U.S. Soccer unveiled its new crest Monday with the help of a fancy virtual reality video and social media swag boxes. This is the first major rebranding effort since 1995. Players and celebrities helped push the new crest out on social media, showing off the new official scarf.
Watch the unveiling of our new crest in our all-access 360/VR video: https://t.co/G5zM1BE7Ty… #OneNationOneTeam pic.twitter.com/6t4nEwX7f1
— U.S. Soccer (@ussoccer) February 29, 2016
Got this in the mail today! Love the new @ussoccer crest! What do you guys think of it? #OneNationOneTeam #USA pic.twitter.com/MEzNUCakrd
— DeAndre Yedlin (@yedlinny) February 29, 2016
Got a special delivery in the mail today. Meet the new team USA crest. #usmnt #1N1T @ussoccer pic.twitter.com/oLoshgpxXR
— Geoff Cameron (@GeoffCameron) February 29, 2016
The next generation #USMNT and I with the new crest. We will both be proud to wear it! #OneNationOneTeam @ussoccer pic.twitter.com/gLx9jmhdTC
— brad guzan (@bguzan) February 29, 2016
Lookin’ good @ussoccer ! Check out their new crest #OneNationOneTeam pic.twitter.com/niW4tJCc4T
— Robin Roberts (@RobinRoberts) February 29, 2016
The crest will be adorned with three stars on the women’s national team jerseys.
US Soccer has unveiled the new crest!!! #NWSL pic.twitter.com/vjOrBi7xkb
— NWSL (@NWSL) February 29, 2016
Hello to a new era! #OneNationOneTeam @ussoccer pic.twitter.com/AG8Xyo5vg8
— Christen Press (@ChristenPress) February 29, 2016
The new crest sticks more closely to the U.S flag, unlike the old emblem that featured blue stripes and white stars on a red background (in fact, the opposite of the U.S. flag).
What do you think about the new crest?
