Actual news from LAFC — the working title of the expansion MLS team announced last year after the demise of Chivas USA — has been a little thin on the ground, but the franchise announced today it had hired Carl Schloessman as chief operating officer.
Schloessman has spent more than six years as executive vice president of sales and marketing with LA-based Live Nation Entertainment, the parent company of Ticketmaster and Live Nation Concerts.
From the press release:
Schloessman will be responsible for all revenue and operations for the new Major League Soccer club, including all income generating initiatives, such as sponsorships and naming rights, as well product development, team merchandising, marketing, sales, ticket pricing and other revenue fulfillment programs.
Schloessman apparently isn’t the face of the franchise that still has no official name, colors or stadium site — no picture of him accompanied the press release — but is the first high-profile executive hired outside by its large ownership group.
Nor is he being hired for his knowledge of soccer.
“Carl is a world-class leader and expert in live entertainment and sports,” said Tom Penn, LAFC president and owner. “His extensive knowledge and experience in the Los Angeles market will be invaluable to LAFC as we near a decision on our new stadium.”
MLS Commissioner Don Garber said recently a stadium site should be announced within the next few months, although it appears USC is the favored site for the club that will begin play in 2017.
“The opportunity to build a top-tier MLS Club in Los Angeles from the ground up is unparalleled,” Schloessman said.