After teasing motorists for months now with a big pastel sign posted prominently along Pacific Coast Highway, the popular yet controversial Pinkberry is on its way to becoming a reality for the frozen yogurt lovers of Hermosa Beach.
Construction on the fro-yo shop -- set to make its home in a former car dealership and onetime doughnut shop just south of Aviation Boulevard -- has begun in recent weeks, and Hermosa residents should find sweet tooth satisfaction there in September, its franchise owner said.
But if you can't wait that long for the sort-of dairy Pinkberry goodness, Hermosa has a bunch of other options.
Weirdly, the town known mostly for its surf and drinking culture has a suddenly robust offering of frozen dessert choices.
In the past six months or so, a self-serve frozen yogurt shop and a gelato restaurant have popped up just blocks from each other on Hermosa Avenue.
By most accounts, Lotus Yogurt Bar and Paciugo Gelato are doing well in their respective locations, just a shimmy and shake away from the city's lively Pier Plaza.
Are low-calorie frozen desserts becoming Hermosa's new vice? How long until these spots come up with booze-flavored treats? Strawberry daiquiri? Mojito? Long Island Ice Tea? Hangover cure?
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