You might have noticed that the sporting goods store in Plaza El Segundo has undergone a few, um, changes in recent weeks.
Now, the athletic equipment mega-store formerly known as Chick's Sporting Goods is now Dick's Sporting Goods.
That's right -- Chick's is now Dick's.
The, uh, reassignment comes after a recent deal under which Dick's acquired 15 Chick's stores for about $40 million and the assumption of about $31 million in debt.
It seems the El Segundo store has been preparing for the change since late November, when executives announced Dick's acquisition of Chick's.
Dick's Sporting Goods operates almost 360 stores in 38 states, mostly in the country's eastern half.
Now, the athletic equipment mega-store formerly known as Chick's Sporting Goods is now Dick's Sporting Goods.
That's right -- Chick's is now Dick's.
The, uh, reassignment comes after a recent deal under which Dick's acquired 15 Chick's stores for about $40 million and the assumption of about $31 million in debt.
It seems the El Segundo store has been preparing for the change since late November, when executives announced Dick's acquisition of Chick's.
Dick's Sporting Goods operates almost 360 stores in 38 states, mostly in the country's eastern half.
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