Would this vision make you want to pull over off Pacific Coast Highway and spend your hard-earned cash in Hermosa Beach restaurants and shops?
Well, it's the proposed welcome sign crafted by two longtime residents, who in September volunteered their design talents and branding expertise to update the city's current placard on the corner of Pacific Coast Highway and Pier Avenue.
Julian Ryder and Andy Frank of Ryder Communications Group are set Tuesday to show the City Council their plans. Ryder says the rectangular sign is LCD and could be manipulated to say whatever the city wanted.
Leaders were enthusiastic about the project a few months ago, giving the duo their blessing to come up with some design concepts, so we'll see what happens with this proposal.
And though Hermosa got Ryder and Frank's design services for free, if it decides to replace the current landmark sign -- retro on good days, and just plain tired on others -- Hermosa has to come up with some cash.
Well, it's the proposed welcome sign crafted by two longtime residents, who in September volunteered their design talents and branding expertise to update the city's current placard on the corner of Pacific Coast Highway and Pier Avenue.
Julian Ryder and Andy Frank of Ryder Communications Group are set Tuesday to show the City Council their plans. Ryder says the rectangular sign is LCD and could be manipulated to say whatever the city wanted.
Leaders were enthusiastic about the project a few months ago, giving the duo their blessing to come up with some design concepts, so we'll see what happens with this proposal.
And though Hermosa got Ryder and Frank's design services for free, if it decides to replace the current landmark sign -- retro on good days, and just plain tired on others -- Hermosa has to come up with some cash.
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