Jeff McLaughlin, director of marketing and business development at Del Amo Fashion Center in Torrance, sent me an email in response to my Black Friday blog: Black Friday shopping blitz.
Here's his email:
I was reading your blog entitled "Black Friday Shopping Blitz" in The Pipeline section of the on-line Daily Breeze and came across your reference to an "unsubstantiated report of a fight at the Macy's at Del Amo Fashion Center."
I wanted to touch base with you to let you know we have no record of any such incident, and, quite to the contrary, we've been seeing lots of excited shoppers throughout the day with bags in hand, really getting into the holiday spirit and taking advantage of all the deals and promotions mall-wide.
Thank you for the opportunity to clarify.
Using the term "unsubstantiated report" is a bad idea on my part because it's so vague and basically means nothing. But, since I didn't give you just the facts ma'am on Friday, here they are:
Shoppers at the Macy's in Del Amo Fashion Center called Torrance police officers when they saw people fighting in the store early Friday morning, according to Torrance Sgt. Mark Athan. When officers arrived, they learned that that the fight was between some of the store's plain-clothed loss prevention officers and a suspected shoplifter. Apparently, the shoplifter attempted to run out of the store with $137 in clothing without paying, Athan said.
Other than that minor incident, the only other thing police in Torrance responded to on Friday (or Saturday) was a drunk guy at the Toys R Us on Hawthorne Boulevard in the early morning, Athan said. Overall, holiday shoppers were very orderly.
More good news: Retailers are reportedly relieved today because holiday sales were much better than expected in this tight economy. Here's a snippet of a story by Ylan Q. Mui in the Washington Post today:
Market research firm ShopperTrak reported that sales on Black Friday grew 3 percent to about $10.6 billion. Last year, sales on that day grew 8.3 percent.
"Under these circumstances, to start off the season in this fashion is truly amazing and is a testament to the resiliency of the American consumer, and undeniably proves a willingness to spend," said Bill Martin, ShopperTrak co-founder.
A more comprehensive picture is expected on Thursday, when national chain stores are scheduled to report November sales, which should offer more insight into how the holiday season is going...
...Meanwhile, the National Retail Federation, a trade group, said yesterday that about 172 million people have shopped in stores or online since Thursday, spending an average of $372.57 per person for a total of roughly $41 billion. That's a 7.2 percent increase over the same weekend last year, when about 147 million shoppers spent $347.55 per person.
"I would say people were putting off a lot of purchases, waiting for the best deals, knowing that retailers would obviously reward them," said Scott Krugman, NRF spokesman.
The group estimated about 73.6 million people hit stores and websites on so-called Black Friday, the busiest day of the long weekend. According to its survey conducted by BigResearch, about 23 percent were at the stores by 5 a.m. and nearly 58 percent arrived by 9 a.m.