In order to step up its marketing efforts, the city of Carson is thinking about implementing a hip, new logo. This is the old logo, which dates from the 1980s:
Blah.
The staff has come up with two potential replacements. The first, which was designed by in-house staffers, is described as "forward-looking" but still "traditional," and "simple but classy":

Wait a minute, which one is from the 1980s? That one looks stodgier than the original. Zzz.
Here's the second logo, which is considered the more "contemporary" and "vibrant" option, and which was designed by outside consultants:

What do you think? Did the consultants earn their fee? To me, it looks a little kindergarten-y, but maybe that's what they're going for.
Expect the council to exercise its own aesthetic judgment on Wednesday night.
Whichever one they pick, look forward to seeing it at parks, on buses, and in marketing materials in short order.
Blah. The staff has come up with two potential replacements. The first, which was designed by in-house staffers, is described as "forward-looking" but still "traditional," and "simple but classy":

Wait a minute, which one is from the 1980s? That one looks stodgier than the original. Zzz.
Here's the second logo, which is considered the more "contemporary" and "vibrant" option, and which was designed by outside consultants:

What do you think? Did the consultants earn their fee? To me, it looks a little kindergarten-y, but maybe that's what they're going for.
Expect the council to exercise its own aesthetic judgment on Wednesday night.
Whichever one they pick, look forward to seeing it at parks, on buses, and in marketing materials in short order.

Do they realize how much this will cost the city at this time--think about it we have a logo on everything inside and outside our city hall!
Where do we plan to get the money with the budget deficet Carson faces.
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