The L.A. sports cash registry
What are sports worth? Last week the Los Angeles Sports Council announced that sports pumped $5 billion into the Southern California economy in 2007, a record for the 12 years the study has been conducted. And in a separate report the LASC breaks down the economic impact of the major sports events the organization has helped to bring to the region since 1990.
Here's the top 10 (plus ties), from the bottom up, based on "revenues generated by each event, including hotel-room-nights, corporate sponsorships and visitor expenditures":
9. (tie) $15 million: 2004 U.S. Olympic gymnastics trials, Anaheim
9. (tie) $15 million: 2004 U.S. Olympic swimming trails, Long Beach
9. (tie) $15 million: 2005 World Badminton Championships, Anaheim
8. $25 million: 2002 U.S. Figure Skating Championships, Staples Center
5. (tie) $30 million: 1991 U.S. Olympic Festival, multiple venues
5. (tie) $30 million: 1999 Women's World Cup soccer, final at Rose Bowl
5. (tie) $30 million: 2003 World Gymnastics Championships, Anaheim
4. $50 million: 1993 Breeders' Cup horse races, Santa Anita
3. $60 million: 1997 Breeders' Cup horse races, Hollywood Park
2. $182 million: 1993 Super Bowl, Rose Bowl
1. $600 million: 1994 World Cup soccer, final at Rose Bowl

Kevin Modesti watches sports from a new angle since his promotion from sports columnist to sports editor for the Los Angeles Newspaper Group. In his new blog, Modesti not only comments on the big sports stories of the moment-- he talks about what makes them big. Think of it as a conversation with readers about how these stories should be covered.


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