Anybody know what time it is?

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East Coast bias: It's now available in the Midwest.

We've complained before about how eastern-based media such as ESPN always refer to the starting times of sports events in eastern time, even when the events themselves are being played in the Pacific zone or are of interest largely to people in the West.

So how about this story on mlb.com, major league baseball's Web site?

Headline says, "Dodgers-Cubs worthy of prime time."

Story, by a writer Matthew Leach (who appears to be based in St. Louis), says that given the appeal of Dodgers-Cubs, "it's no wonder that all of these games will be played in prime time."

I'm in Woodland Hills, watching game 1. If "prime time" refers as usual to the 8-11 p.m. TV slots, then this ain't prime time. Maybe in New York, maybe in a little while in Chicago, but not here.

The clock says 4:28 p.m. as they play in the fourth inning. The sun is shining outside. L.A. people are still at work.

OK, game 2 (first pitch scheduled for 8:37 p.m. Chicago time, 6:37 PDT) will be played mostly in prime time all over the continental United States.

But if this still is the national pastime, not the eastern and midwestern pastime, that mlb.com story should say all of these games will be played in prime time except for the only one played so far.


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Kevin Modesti watches sports from a new angle since his promotion from sports columnist to sports editor for the Los Angeles Newspaper Group. In his new blog, Modesti not only comments on the big sports stories of the moment-- he talks about what makes them big. Think of it as a conversation with readers about how these stories should be covered.

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This page contains a single entry by Kevin Modesti published on October 1, 2008 4:37 PM.

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