If Don Draper worked in today’s world, he would have an account on Instagram… and on Vine, Whisper, Snapchat and any other social media platform that dominates the attention of young people — the world’s future consumers.
Like so many hopefuls before her, Ali Spagnola moved to Los Angeles to pursue her music career.
But Spagnola isn’t hoping to be “discovered.” She’s hoping to grow her online fan base, already in the millions, with help from the YouTube Space LA, a film production warehouse in Playa Vista that’s free for YouTube creators with at least 10,000 followers.
Spagnola, and the thousands of creators who use the YouTube Space LA, represent a new breed of entertainer that blends artistry with entrepreneurship.
Melissa Clark first realized her 8th grade daughter was a celebrity the day they arrived at her new school in Santa Clarita, and a crowd of middle schoolers surrounded her car and begged her daughter to take a picture with them.
The next day at school, she was “literally mobbed by about 200 people,” Clark said from her home in Burbank. “An administrator had to walk her from class to class.”
Three years later, Clark’s daughter — who has a make up tutorial channel on YouTube and 1.4 million followers on Instagram — is pulling in thousands of dollars a month from paid endorsements.
Google is helping SpaceX bring high-speed Internet to the masses with a constellation of small satellites.
SpaceX announced in a blog post today that Google and Fidelity have invested $1 billion in the Hawthorne-based rocket maker. The investment gives SpaceX a $10 billion valuation, with Google and Fidelity owning a 10 percent stake in the company.
Musk hopes a network of low-flying satellites will be able to provide Internet speeds that rival land-line connections and one day provide a communication link between Earth and Mars, which Musk hopes to colonize.
Fuhu unveiled smorgasbord of new products at the Consumer Electronics Show in Las Vegas last week, including a line of giant, wall-mounted tablets, a Beats-inspired set of headphones, and a GoPro-like waterproof camera designed to help parents capture little Tommy’s first steps.
This Hot Wheels dune buggy can launch off a ramp and 360 degree corkscrew flip.
A race car that can withstand eight g-forces on a double-barrel loop; a dune buggy that can hit a ramp and launch into a 360-degree corkscrew flip; a Darth Vadar roadster that breathes like the Star Wars supervillain and tops out at 150 mph.
These are some of the lifesize Hot Wheels vehicles that have come out of Action Vehicle Engineering, a stunt car garage in Chatsworth.