Like so many hopefuls before her, Ali Spagnola moved to Los Angeles to pursue her music career.

But Spagnola isn’t hoping to be “discovered.” She’s hoping to grow her online fan base, already in the millions, with help from the YouTube Space LA, a film production warehouse in Playa Vista that’s free for YouTube creators with at least 10,000 followers.

Spagnola, and the thousands of creators who use the YouTube Space LA, represent a new breed of entertainer that blends artistry with entrepreneurship.

Continue reading “The “Artist-Entrepreneur” Is the New Normal in Digital Era” »