If Don Draper worked in today’s world, he would have an account on Instagram… and on Vine, Whisper, Snapchat and any other social media platform that dominates the attention of young people — the world’s future consumers.
Continue reading “How Ad Agency ‘Mistress Creative’ Uses Social Media” »
Like so many hopefuls before her, Ali Spagnola moved to Los Angeles to pursue her music career.
But Spagnola isn’t hoping to be “discovered.” She’s hoping to grow her online fan base, already in the millions, with help from the YouTube Space LA, a film production warehouse in Playa Vista that’s free for YouTube creators with at least 10,000 followers.
Spagnola, and the thousands of creators who use the YouTube Space LA, represent a new breed of entertainer that blends artistry with entrepreneurship.
Continue reading “The “Artist-Entrepreneur” Is the New Normal in Digital Era” »
Melissa Clark first realized her 8th grade daughter was a celebrity the day they arrived at her new school in Santa Clarita, and a crowd of middle schoolers surrounded her car and begged her daughter to take a picture with them.
The next day at school, she was “literally mobbed by about 200 people,” Clark said from her home in Burbank. “An administrator had to walk her from class to class.”
Three years later, Clark’s daughter — who has a make up tutorial channel on YouTube and 1.4 million followers on Instagram — is pulling in thousands of dollars a month from paid endorsements.
Continue reading “How Teens Are Making Thousands Per Month on Social Media” »