Amazon debuts Kindle Cloud Reader

Amazon has launched a cloud version of its Kindle software, designed to skirt Apple’s iTunes purchase fees.

The new cloud player launches in the iPad’s Safari browser, rather than as a standalone app.

Apple balked at Amazon’s inclusion of a button that directed users to Amazon’s website within the Kindle app, so Amazon removed that button from its app.

Apple’s aim is to direct all in-app purchases through iTunes, where the company receives a 30% cut.

The new Cloud Reader works on the iPad browser, Safari, and on Google’s Chrome browser. It does not yet work on either Internet Explorer or Firefox.

To access the Kindle Cloud Reader, visit read.amazon.com.