Happy 10th Anniversary Xbox!

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Today marks the 10th Anniversary of Microsoft’s Xbox, the console that launched a revolution and raised the stakes in the ongoing war between the gaming giants. To many, most especially its biggest fans, the Xbox brand has proven to be a worthwhile gamble on the part of Microsoft and a tremendous success in ousting rival Sony from the top spot and standing firm in its place as a serious challenger for billions of gaming dollars.

Halo became the killer app that would go on to become a multi-billiion dollar franchise. Western developers would make dramatic splashes through its hardware expanding on what players should expect from a console. Titles such as Bethesda’s Morrowind and BioWare’s Knights of the Old Republic would help set the kind of foundations that would eventually propel these and other Western developers into superstardom. And when the Xbox 360 hit, fans only wanted more and Microsoft obliged – though RRODs were far less appreciated. Yet that didn’t even slow the Xbox juggernaut from rolling ahead on multiple social fronts.

Business site, Gurufocus, notes that CFO Kevin McCarthy has stated in a recent conference that its Xbox Live service now boasts over thirty million plus subscribers. Xbox Live was introduced in 2002.

In October, Yahoo reported on Microsoft’s quarterly report revealing that over 57.6 million Xbox 360s have been sold worldwide and remained the “top selling” console in the United States, a place it has held for nine months straight.

With Netflix and a host of other social tools introduced to the console since its inception and building on the Live model begun with the first Xbox, Microsoft’s foray into a high-stakes arena strewn with dramatic risks and billions of dollars has evidently paid off.

Helping to celebrate this anniversary, Xbox Live users get a free avatar prop up until this Saturday. Also, Venture Beat’s Dean Takahashi (Opening the Xbox: Inside Microsoft’s Plan to Unleash an Entertainment Revolution) has written up a two part piece on Microsoft’s Xbox journey from the first console and into today’s market with the 360.

It’s a remarkable success story that has propped the software company up as a member of the worldwide console triumvirate alongside Sony and Nintendo. As for what the next ten years will do for gaming, who can say? But one thing’s for certain – Microsoft’s Xbox will do everything it can to be there in making it happen.