Cable box? Microsoft says "Xbox"
Troy Wolverton at the San Jose Mercury News has a worthwhile article on Microsoft's plans to market the XBox 360 as consumers' go-to source for on-demand media:
The San Jose Mercury News is The Sun and Inland Valley Daily Bulletin's sister paper.
Through a software update available Tuesday, users will get access to a swath of new digital entertainment content, including video channels from the likes of YouTube, HBO and Epix, and digital music from iHeartRadio. Subscribers to Comcast's pay television service will be able to access all of the company's on-demand video via the Xbox.
The software update will also include a universal search feature that will allow users to search for movies and other content across various digital content providers. And it will let owners use Microsoft's Kinect accessory to navigate the entire Xbox interface. Previously, users could access only a handful of functions through Kinect.
In other words, Microsoft - as well as Sony and Nintendo - will be competing not only with each other, but cable companies as technology advances. Expect Nintendo's Wii U, Sony's (presumed) PlayStation 4 and whatever Microsoft calls its next console to have even more features designed to make their consoles have even more multimedia functions.
The San Jose Mercury News is The Sun and Inland Valley Daily Bulletin's sister paper.
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