Kodak kicked it up notch with the Kodak PlaySport. A ruff and tumble video camera for outdoor adventures and backyard shenanigans.

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Kobe, Phelps, Tony Hawk and A-Rod love Guitar Hero

If you haven’t seen this yet, here it is: The Guitar Hero: World Tour commercial featuring the above mentioned stars re-enacting the Tom Cruise ‘Risky Business’ scene. The Mamba is on the microphone.

There are some people still that think video games aren’t mainstream. Riiight.