If you had bought Mass Effect 2 as a brand new game, you would get an access code to the Cerberus Network which came with a few pieces of free DLC as a nice bonus.
It was also another way of making a brand new purchase a far more attractive option than a used one since the code could only be used once. If you wanted the goodies but bought a used copy, you’d have to pony up $15 for a fresh code. It’s also part of a trend in trying to make new copies of games more attractive to buyers than used ones. And Bioware is raising the ante with even more free DLC for would-be operatives.
According to the announcement on Bioware’s Mass Effect 2 site:
“Free to all Cerberus Network members, the Firewalker pack includes 5 all new missions featuring the Hammerhead. Hovering over the battlefield at up to 120 kilometeres per hour, the Hammerhead also boasts a guided missile system ensuring accuracy even during aggressive maneuvering.”
It won’t kill the thrill of finding a favorite oldie at rock bottom prices, but it certainly gives another reason to buy a new copy depending on how much you think the DLC is worth it since it’s still the complete game without all of the additional stuff. But getting a heaping load of free fun on top of what is already there? Now that’s fan service.