One of the most anticipated games this year, Activision’s Modern Warfare 3 joins its predecessors — Black Ops and Modern Warfare 2 — in the pre-release piracy box. Modern Warfare 3 is due out in stores on November 8.
Dean Takahashi reports on Venture Beat that a thief had physically stolen one of the discs from the two-disc set from a distribution warehouse where copies are being stored. According to the story, it’s disc 2 of the set for the PC and apparently it’s started to circulate.
The story also reports that Activision is actively seeking the pirates with one posting on Craigslist on being forced to delete or destroy his copy of the game or face immediate fines. Apparently, Activision has stepped up its game on being able to track who has what if the posting is to be believed.
Gamespot had also commented on the report by pointing out that simply having the second disc isn’t enough to play the game somewhat mitigating fears over a rash of spoiler filled vids raining down from Youtube such as what followed Crysis 2.
Estimates can vary on how much of an impact this might have on sales, yet few doubt that MW3 will be a titanic windfall for Activision’s coffers when it hits. Piracy is still piracy, though it arguably did little to dent the record breaking numbers of copies sold for either Modern Warfare 2 or Black Ops when they were released. However, an estimate on revenue lost due to the piracy of Black Ops reportedly tops $200 million that could have gone to Activision. Certainly nothing to sneeze at.
Michael Pachter, an analyst at Wedbush Securities who has often been quoted in the gaming press for his forecasts on associated trends, has estimated that MW3 will sell “16 million units by the end of the fourth quarter” and “another 8 million next year”.