Sony, among the big three console makers, appears to have had the most interesting show at this year’s E3, at least in terms of making promises that will actually interest gaming enthusiasts.
And this happened even though I’m not sure I can say Sony had a stellar E3. Keep in mind the company did not reveal anything about a PlayStation 4 (wait until next year’s show, I guess) and its big hardware reveal was for something called Wonderbook, which is something that I still don’t understand except for the fact that it appears to be aimed at small children.
Sony succeeded because aside from Wonderbook – which I count as a potential success – they focused on big-time exclusive games. If Twitter feeds are any reflection on reality, anyone who owns a PlayStation 3 and is following E3 is excited about the post-apocalyptic “The Last of Us.”
Sony’s other big reveal, “Beyond: Two Souls,” is surely not the kind of game one expects to jump to the top of sales list but Sony’s willingness to give the E3 spotlight to what should be a highly-narrative game featuring voice work by actress Ellen Page shows the company wants to be taken seriously by gamers.
Microsoft, by contrast, spent so much of its energy explaining their plans to use the XBox 360 as just about anything other than a gaming console. Nintendo, who I have yet to praise or complain about, turned in a mediocre performance (everybody says so!) and I doubt Nintendo really knows how to market their next console, the Wii U.
More on that later. This is Sony’s turn.