Suda 51 is not your normal game designer. Just looking at his history, from Killer 7 to No More Heroes, should tell you that he doesn’t go in for formulaic looks, cliched settings, or stories that take themselves too seriously. They’re all about style, pinching the player to wake them up from their reverie of stock excitements, and then splashing cold WTF all over their world when they least expect it.
That’s what makes his games so much fun to play. At the same time, it’s also clear that they’re not for everybody. Being different doesn’t necessarily mean ‘being commercially popular’. Yet to EA’s credit, they’ve daringly decided to bank on his unique take on gaming with Shadows of the Damned.