San Dimas firm to lead sessions at conference in San Diego

Key members of San Dimas-based Internet marketing agency WebMetro will lead a round table on business-to-business search engine marketing, present a session about online video for the direct marketer, and provide on-the-spot reviews of paid search/pay-per-click advertising and search engine optimization campaigns at the Direct Marketing Association annual conference and exhibition this week in San Diego.  The company's SEO (search engine optimization) director, John McCarthy, will conduct a "B-to-B Search Marketing" round table today.  Vice president of e-Marketing Michael Behrens will present "Online Video for the Direct Marketer" on Tuesday, Oct. 20, demonstrating with actual client case studies how video on a Web site has been used to increase conversions and customer engagement.  Information: (866) 922-4632; www.webmetro.com