Anderson Center reports boost in state's consumer confidence
Chapman University's Anderson Center's California Composite Index of Consumer Confidence found that the index increased in the fourth quarter of 2009 to a reading of 76.3 from the third-quarter level of 69.2. That's the best reading for consumer sentiment in the state since the third quarter of 2007. Still, an index level below 100 does reflect a higher percentage of pessimistic consumers as compared to those who are optimistic. The California Composite Index is based on consumers' outlook on current and future economic conditions and an index measuring consumers' future spending plans, according to a news release. All three components of the composite index increased in this quarter compared with the third quarter of 2009.
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