Chamber campaign in the making?
It's taboo to say something like this on the same day as a tragedy but ...
Pasadena has become such a destination city, people are driving from as far afield as Tujunga to jump to their deaths.
I appreciate that few sentences in this story are burdened down by unnecessary "police said" attributions.

Pasadena slogans:
"Don't look, just leap."
"Death, with Style"
"Where History Kills"
"We built this bridge, we built this bridge so you can jump."
"Pasadena - we clean up blood off the streets real good."
"Right to Die - the Pasadena Way"
Pasadena - where fear meets pavement"
"Pasadena - It's your life"
"Pasadena - We feel your pain"
"Pasadena - End your suffering"
"Pasadena - Land of scenic drops"
"Pasadena - Suicide City"
"Pasadena - Desperation's Destination"
"Pasadena - Come Murder Yourself"
"Pasadena - Neighborhoods of Anguish"
"Pasadena - What splatters here, doesn't stay here...it gets scraped up with a spatulua"
"Pasadena - beware falling distraughts"
Hey it easy to make fun, but I heard the guy became suicidally distraught when he found out the Do'h Dah was publicly financed.
Pasadena- Make the arroyo less seco.
So is it called Murder-Suicide Bridge now?
The story makes it clear that it was merely an issue of mismarked parking spaces. As the SN story says: "[The man}parked the car alongside Pasadena's Colorado Street Bridge and plunged to his death. " Last time I looked, there was only air "alongside" the bridge. That's why its a bridge.