Elway gets into them blog-thing-deals

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John Elway, a stakeholder in the new OpenSports.com website, was asked to do a blog.

“I had to ask what blogging was,” the former Denver Broncos star quarterback who prepped at Granada Hills High told the Rocky Mountain News (story linked here).

At OpenSports.com (linked here), the Elway link is already helping generate buzz for it, hopefully better than his last Internet venture. Back in ’99, he hooked up with Michael Jordan and Wayne Gretzky for the start of MVP.com, selling sporting goods on line. A year later, it was gone.

OpenSports.com was launched by Mike Levy, who started SportsLine long ago and sold it to CBS.

Elway, who was in L.A. this past week to promote his new alignment with a Toyota dealership in Manhattan Beach, says this new site has “a more intimate feel” than ESPN.com, CBSSportsLine.com or Yahoo! Sports. A better future than MVP.com? He’s banking on it.

Another interesting find on the site: Former USC quarterback and recent ESPN firee Sean Salisbury has turned up to give his NFL insight. Make sure the videos are PG-17 rated.

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