The media learning curve: Beyond the Dubiousness, Papa isn’t preaching

If we had done a “normal” media column this week, maybe some of this would have made it in. Probably not:


== Oh, to be Bob Papa.
Thursday, he did the play-by-play on the Thanksgiving Day broadcast of Arizona-Philadelphia for the NFL Network.
Saturday, he’s doing play-by-play on the Grambling-Southern college football game for NBC from New Orleans.
Then, he somehow has to get to Ontario (not Canada, but that outpost near Riverside) by 7 p.m. local time Saturday for HBO’s broadcast (with Max Kellerman) for the a “Boxing After Dark” telecast (airing at 10 p.m., delayed in the West) between Paul Williams-Verno Phillips and Chris Arreola-Travis Walker from the new Citizens Business Bank Arena.
Sunday, he’s going back across the country to do the New York Giants (he’s their radio play-by-play man) as they are in Washington D.C. with a 1 p.m. local kickoff.
Oh, wait. We knew it was too nuts to be true.
NBC was incorrect when it issued a press release Wednesday saying that Papa would be doing the football game Saturday. Tom Hammond is calling that game instead. Papa confirmed as much with an email on Wednesday as well.
Thank goodness.
“Yes, this entire week has been crazy for me starting this past Sunday in Arizona with the Giants,” Papa said from his Blacberry. “Plus throwing in my Giants TV shows and my Sirius NFL radio show each morning has made this a challenging week.”


== CBS will bring Victoria’s Secret model Selita Ebanks to “join the guys live on the set to help them with their NFL picks” Sunday, according a netowk release.
Oh, right. Because CBS is carrying the annual V.S. Fashion Show on Wednesday at 10 p.m. (linked here). You know Fox would cross promote it as well if it had the opportunity.
This also means it could be the first time all season you’ve seen the CBS NFL pregame show. It has JB. And the good Boomer. And another old quarterback. And a loquacious former NFL tight end. And a recently retired coach. And still, a cartoon guy named Thurston Long … he’s not there?
Something like that.

== The Associated Press reported Monday that the NFL “quietly changed its policy this season” to allow more viewers to see games on the NFL Network. It affects only a small number of viewers in outlying areas of the cities of the teams who are in the game. Those games were always simulcast by the NFL Network on a local, over-the-air channel to an area that the NFL decided was the “home market.” The games, however, were blacked out last season on cable systems that carried that local station outside the home market. Now those systems’ subscribers will be able to watch. Those who don’t get the local channel on their cable system, however, still won’t see the games unless they receive NFL Network.
“It made more sense to us upon reflection that if a cable station was carrying the programing 24-7 that it be allowed to carry our NFL Network games,” NFL executive vice president Joe Browne said.
Thursday’s Eagles-Cardinals game on the NFL Network was simulcast on WPVI in Philadelphia; viewers in Harrisburg, York, Scranton and Wilkes-Barre who already got the station on cable were also able to see it on that channel. But the Phoenix station airing the game isn’t on any cable systems outside the home market, so no additional fans will had access.

== Yup, NBC is already promoting its coverage of the 2010 Winter Olympics from Vancouver. The first ads ran during the network’s telecast of the Macy’s Thanksgiving Day parade and during the National Dog Show on Thursday. “This isn’t a start of the campaign so much as a nod to the success of Beijing and a way to introduce Vancouver as a unique setting and one of the most beautiful places in North America,” said Mike McCarley, the NBC VP of strategic marketing, told the Sports Business Daily.

==ESPNU has the NCAA Women’s Volleyball Championship Selection Show on Sunday at 7 p.m., hosted by Beth Mowins with analyst Karch Kiraly. The ESPN network’s coverage of the event starts Dec. 13 with all four Regional Finals live on ESPNU. The title match is Saturday, Dec. 20 at 5 p.m. on ESPN2.


== Have we got caught up on the Kenny Mayne “Mayne Street” series?
Seems not.
They do evoke a laugh or two, or three, and may really be setting the template for future endeavors on the Internet for the ADD way of viewing a series that otherwise would be fighting for time and sponsorship on a major network.

Catching you up:
Here’s episode 5, and wait for that classic line: “Kenny, where are your pants?”

And episode 4, “Kenny The Clown” with “sorry, my arm is stuck”:

And episode 3, “Poker,” with Neil Everett, wearing a viser and ear piece, and Chris McKendry as the fourth wheel:

After each episode, stick around for the outtakes.
We’ve already delivered the first two episodes. More to come….

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