Our Daily Dread: Talk of the NFL back in L.A. is like the weather, except too many people now seem to want to do something about it


The two things that cross our radar, and causes some unintentional consternation:

== The San Diego Chargers have struck a deal with the Wasserman Media Group to market the franchise in Los Angeles and the O.C., (story linked here). Which, of course, for those who try to connect Point A to Point D, implies that the former L.A. American Football League team is angling for giant U-turn right around Camp Pendleton and headin’ home. The team has a bailout plan in case there’s no new stadium being built for them in the Northern Tijuana region, and Casey Wasserman, who owns the now dormant Arena Football League’s Avengers, can focus on this Franchise That Could down South, able to get a large foot in the door for the time when it comes that current ownership decides to add partners who have some juice and forward thinking.

== A woman in Bellflower gave birth to octuplets on Monday, the second time in recorded history this has happened (story linked here). A boy. A boy. A girl. A boy. A girl. A boy. A girl. A boy. Delivered five minutes apart, cesarean. What a performance. Premature, but most are said to be kicking and crying. As if they just hear the news of the NFL coming back to their new neighborhood.

Since Los Angeles has been content without an NFL team since the Raiders and Rams abandoned the region after the 1994 season — would that be 15 years now? — the citizens brigade has learned to adjust. There’s no more of a mourning period. No more grief. Or anger. Or even frustration. Mostly, a focus on moving forward, enjoying the upcoming sunset on the beach, getting on with other productive things. Like USC football. Some actual attending religious services on their free Sundays instead of sliding into the Barcalounger to see which game is on the 10 a.m. and 1 p.m. slots.

The Chargers have since become our TV-mandated adopted team, and, according to local affiliates, a healthy draw, win or lose. Their charge to the playoffs after a 4-8 start, even winning a playoff game, kind of elevated the interest level a few degrees. We know LT, Rivers, Merriman … even a couple other players whose names escape us.

You know, after further review, we’d kinda welcome the Chargers back, nearly 50 years after they literally bolted. Prodigal son kinda thing, and all. So what would be happening with that plan to build an Ed Roski stadium out in the City of Industry? Wasserman, as we know, has ties to Roski and AEG, that Tim Leiweke-led group that built Staples Center, Home Depot Center, LA Live and had plans at one time for a downtown stadium until it grew tired of the red tape involved. That Coliseum thing sits there, the giant retrofit elephant in the room, throwing its weight around when it comes to the National Football League overtures of returning to L.A. stories.

As for that new team of gaggle of kids that just arrived in Bellflower: What team jerseys are those kids going to be asking for in, say, seven years? The Chargers could sell in bulk to that family. It behooves the Wasserman Media Group to send a representative to that Kaiser Bellflower hospital this morning with a box of jerseys, helmets and those fake contracts, signing each one of them to playing contract. That’s 8/11th of a starting lineup. Or ask the girls if they’re more interested in becoming cheerleaders.

Even if they all grew up to be stadium vendors, that’s eight jobs just filled in L.A., in this economy, thanks to the NFL. Does it smell like there’s a comeback in the air?

What’s your take on this? If you’re not up for leaving a comment here, email us at thomas.hoffarth@dailynews.com.

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  • Ramona Shelburne

    While I can see the obvious marketing tie-in for the Chargers, and don’t blame them for trying, but Los Angeles still feels like a Raiders market and trying to shove a division rival down its throat is a bit of a tough sell.

    The Raiders have, in their current delusional state, seemed to ceed this turf to anyone who would take it. But there are still a ton of fans out in these parts if you’ve ever been to one of our local airports on a Sunday morning during football season.

    Still, it certainly seems like the TV deal has softened up the market to the Chargers in recent years so this is a pretty obvious next step.