It seems weird that the NFL Network has to buy time on NBC to advertise its existence during Sunday’s Super Bowl XLIII, but maybe it’s a trade off — the NFL Net will give NBC all the commercial time it wants on its network, that maybe a fraction of the world will actually see.
To make sure everyone watching the Super Bowl remembers the NFL Net spot, it revealed today that the band U2 will have the soundtrack to a spot with its new single, “Get On Your Boots.” It’s the first single from U2’s new album No Line On The Horizon, will be released as a digital download on February 15.
(So take that Springsteen and your halftime show grab to sell your new CD).
The NFL Net ad shows Raiders running back Darren McFadden beginning a training run that continues through the NFL offseason — the combine, the draft, training camp and Hall of Fame induction ceremonies. Also in the ad are Raiders teammates Justin Fargas and center Chris Morris, plus USC’s Brian Cushing and Texas’ Brian Orakpo participating in a combine. All were shot during a day-long filming in L.A. recently.
Give the song a listen here (warning: It kicks tail with the speakers cranked up):