Oh, my: Angels, KFWB finalize radio deal; Dodgers, Prime Ticket figure out TV deal

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KFWB-AM (980), which was the Dodgers’ flagship station from 2003-07, announced its deal to be an affiliate of the Angels, carrying the KLAA-AM (830) call from Rory Markas, Terry Smith, Steve Physioc and Rex Hudler for 110 games on weekdays, as well as the postseason.

The move was necessary for the Angels after it was apparent the 50,000 watt signal out of Orange County for KLAA was dropping down to about 20,000 watts after dark and failing to penetrate much of Southern California.

The other part of the partnership calls for all the CBS Radio owned and operated stations in L.A. — KFWB, KNX-AM 1070, KROQ-FM 106.7, The Wave 94.7, Jack FM, K-EARTH 101 FM and KLSX-FM 97.1 to take over in-game commercial ad sales.

“The ability to provide fans unprecedented coverage throughout the Greater Los Angeles market has been a priority for us,” said Angels president Dennis Kuhl, who runs the radio side as well. “This partnership with KFWB and the CBS Radio family is an important one for our respective sponsors and advertisers, but more importantly, for our fans throughout the Southern California region.”

Said CBS Radio senior VP and marketing manager Dan Weiner: “When the opportunity presented itself to have one of baseball’s most exciting franchises as featured content on KFWB it was a move we could not resist. KFWB has been built on its commitment to delivering the best in live local programming, including news, traffic, weather and sports, and the addition of a standout Los Angeles organization to our lineup accurately reflects our mission. At the same time, we’re also in the unique position of being able to continue to provide coverage for those listeners seeking information on local issues, and all the news from the day’s headlines on our other news station in the market, KNX 1070, during game broadcasts.

Meanwhile:

== Prime Ticket will have 100 Dodger games this season, with the rest to be picked up by KCAL-Channel 9 or by national providers Fox or ESPN. It starts with the April 6 Monday Opening Day from San Diego. High definition plans will be figured out as the season draws near. Vin Scully’s 60th season begins, and for roadies east of the Rocky Mountains, Steve Lyons will work with a yet-to-be named play-by-play person. There will be some on-air tryouts during the team’s spring training telecasts.

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  • OldYellKing

    Questions:

    Didn’t KFWB/CBS (Federman and Weiner) run the Dodgers off and blame previous management for the lack of ratings and revenue success with baseball play by play. Now, according to Dan Weiner, it’s “featured content” he can’t “resist”. Don’t you love the short memories of radio execs?

    Maybe they were desperate for something to sell when new “Market Manager Dan” realized KFWB lost 40% of its revenue in one year after dropping the Dodgers. And just maybe the previous KFWB General Manager knew what he was doing after all.

  • laprguy2

    What I hate about being a PR guy: Inane quotes in press releases that nobody would ever say in real life, let alone to a reporter. I’m looking at YOU, Dennis Kuhl.

  • AA

    Actually, I don’t think KFWB’s management is what ran the Dodgers off. I think it was KFWB’s weak signal. KABC has much better coverage. Then again, my dream would be for the Dodgers to be on KNX.