From Chick’s to Dick’s, the transformation continues

Carrying a family tradition founded in 1949, Chick’s Sporting Goods, Inc. remains Southern California’s premier retail sporting goods chain. The key to Chick’s Sporting Goods continued success is our commitment to excellent customer service that drives our team to offer an elite line of products, knowledgeable and friendly sales associates, community and sports involvement, competitive pricing, and the support staff needed to make it all happen.

That’s the company motto on the official website (linked here).


But there aren’t many of them left. The list (linked here) includes stores in Woodland Hills, Moorpark, Pasadena and West Covina.

One, in El Segundo, has already been converted to Dick’s (linked here).

Somehow, that is a perfect analogy of how L.A. operates.

So, as you hear the commercials on the radio celebrating the fact that you can get some good closeout sales as this corporate takeover continues to play out, why not buy up all the going-out-of-bidness Chick’s apparel, because, soon, it’ll be Dick’s apparel.

And if your a chick, why would you want to wear stuff ….

And why isn’t Dennis Rodman being used as the pitchman in these ads?

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