The Media Learning Curve: Egging you on for an august Augusta weekend


You’ve chomped on today’s media column. In theory. (Here’s the link, we think).

You need more to get bulked up for the Easter egg hunt. In reality.

We supply the marshmallow-like creamy filling:

== KSPN-AM (710) has live coverage of the Wooden Award, for college basketball’s top player, tonight at 5 p.m. hosted by Tommy Hawkins and Steve Mason.

== While 66 percent of the country (including Southern California) see Fox’s coverage of the Angels-Red Sox game from Angel Stadium (Saturday, 1 p.m.), Houston-St. Louis (with Joe Buck and Tim McCarver) goes to 19 percent of the country and Minnesota-Chicago White Sox (with Thom Brennaman and Mark Grace) goes to 16 percent.

== The new MLB Network has also added a schedule of Saturday evening games, but because the opener involves the Dodgers (at Arizona), it’ll be blacked out in Southern California.

== TBS’ first Sunday morning MLB telecast features the New York Mets at Florida (10 a.m.) with Chip Caray and Ron Darling.

== Next week, ESPN made sure it has the first two games from the Mets’ new Citi Field, sending Dan Shulman, Orel Hershiser and Steve Phillips out there for Tuesday’s game against San Diego (4 p.m.), with Erin Andrews flitting around the park with a mike, and on Wednesday (4 p.m.) with Dave O’Brien, Joe Morgan and Rick Sutcliffe.

== A documentary on the life and frozen times of Ted Williams is on the HBO schedule to debut on Wednesday, July 15 — the 70th anniversary of his rookie season. “The Kid: The Life and Death of Ted Williams” airs on that otherwise dead day after the MLB All-Star Game.

Among those interviewed: former President George H.W. Bush; Jerry Coleman, Bobby Doerr, Bob Feller, Pumpsie Green, Tony Gwynn and Johnny Pesky, plus journalists Richard Ben Cramer, Leigh Montville, Dan Shaughnessy and John Underwood and sportscaster Joe Buck.

The documentary will also air in the middle of HBO’s annual film festival, when it screens documentaries from its library on eight consecutive Mondays during June and July.

== The FSN series “Sports Science,” recently nominated for five Sports Emmy Awards, returns Sunday (9 p.m.) with an episode that includes the Galaxy’s Edson Buddle (trying to determine which hit is harder, a blocked punt or a soccer ball to the head) and former UCLA star and Minnesota Timberwolves rookie Kevin Love, who’ll try to break the record for longest shot – 89 feet.


== The ’09 Sundance Film Festival selected “Thrilla In Manila” documentary, which tells the story of the third Muhammad Ali-Joe Frazier heavyweight title fight in October, 1975, mostly through the eyes of Frazier, debuts on HBO (Saturday, 10 p.m.) following the network coverage of Winky Wright-Paul Williams live from Las Vegas (7 p.m., with Jim Lampley, Larry Merchant and Emanuel Steward) and the first episode of “Pacquiao/Hatton 24/7” leading up their May 2 junior welterweight fight (9:30 p.m.) Former Phillipines first lady Imelda Marcos is interviewed in “Thrilla In Manila,” produced and directed by John Dower (“Once in a Lifetime: The Extraordinary Story of the New York Cosmos”) and narrated by Liev Schreiber.

== You’d expect the NFL Network to go bezerk when the annual announcement of the regualr-season schedule is announced — Tuesday, 4 p.m., also on — but ESPN has jumped into the fray with a SportsCenter special called “Schedule Release” that will break it all down as well (Tuesday, 4-5 p.m. on ESPN2, continuing from 5-7 pm. on ESPN). Trey Wingo, Ron Jaworski, Trent Dilfer, Merril Hoge and Tim Hasselbeck are joined in the white noise with NFL players such as DeMarcus Ware (Dallas Cowboys), Joey Porter (Miami Dolphins), Brian Dawkins (Denver Broncos) and Richard Seymour (New England Patriots).

== Samuel L. Jackson has been recruited picked assigned graciously agreed to return as the host for the ESPY Awards, scheduled to appear at the Nokia Theatre on July 15 (then be televised on July 19). Jackson hosted the ceremony in 1999, 2001 and 2002.

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== HBO’s latest edition of “Real Sports” (debuting Tuesday, 10 p.m.) includes a profile of Philadelphia Phillies manager Charlie Manuel with Frank Deford, a piece on recent killings involving football players in Hampton Roads, Virginia, and an update on a 2002 story about the call to ban Dodgeball in schools, which has currently reached the point (according to Bernard Goldberg) that efforts to ban games like tag and, in some cases, physical contact between students altogether are moving forward.

== Meanwhile, ESPN’s investigative series “E:60” also resumes Tuesday (4 p.m.), including a look at Vince McMahon and the innerworkings of the WWE on the 25th anniversary of WestleMania. A second story labeled an “exclusive investigation” checks how the air quality in ice hockey and ice skating rinks across the country poses a risk to young hockey players and figure skaters.

== Versus reports its coverage of the season-opening IndyCar Series event in St. Petersburg last Sunday did a 0.3 national rating and two million viewers.

== ESPN2 dispatches JP Dellacamera, John Harkes and Allen Hopkins covering the Galaxy-Chivas USA contest from the Home Depot Center (Saturday, 7:30 p.m.)

== ESPNU has the Hobey Baker Award ceremony (today, 4 p.m.) leading into Saturday’s NCAA hockey championship final (4 p.m., ESPN, with Gary Thorne, Barry Melrose and Clay Matvick)

== College bowling? If you had to list the eight-team field for the NCAA Women’s Bowling Championships from Super Bowl Lanes in Canton, Mich., would it include Arkansas State, Central Missouri, Delaware State, Fairleigh Dickinson, Nebraska, New Jersey City University, Vanderbilt and, the defending champion, the University of Maryland-Eastern Shore? That’s who’s in for the coverage on ESPNU and ESPN2 (Saturday, 5 p.m.), and Beth Mowins and Carolyn Ballard are the lucky broadcasters.



== If they could do virtual ads on the backstops of baseball diamonds, why not the glass at hockey games.

That Subway ad above (from via from an MSG broadcast of a Rangers game pushes the envelope more in non-subliminal advertising that really is distracting …. of course, that’s what many said about the FoxBox score-and-time graphic during NFL games at first. Then we became used to it.

Can you get used to this? Or is the fact that ESPN not showing NHL highlights even make a difference?

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