The Media Learning Curve: Summer clubbin’, and dogs over the open fire that deserve documentation


Beyond today’s media column (linked here) are more media notes for the money as the Memorial Day picnic kicks off our summer of stove devices appropriate for wienie roasting:

== NBC calls it the “oldest and most prestigious golf event in senior golf,” the 70th Senior PGA Championship. Sounds kinda redundant. But the network has six hours of it Saturday (noon to 3 p.m.) and Sunday (9 a.m. to noon) from Canterbury Golf Club outside of Cleveland. Dan Hicks and Gary Koch will anchor. Meanwhile, CBS sticks to that stale PGA Tour storyline with the Byron Nelson Classic (Saturday and Sunday, noon to 3 p.m.) from somewhere in the Republic of Texas.

== Game 4 of the Detroit-Chicago Western Conference finals follows the NBC golf coverage on Sunday (noon, Channel 4) with Doc Emrick, Eddie Olczyk and Pierre McGuire. “Chicago can definitely get back in this series,” said McGuire. “The home ice crowd in Chicago is a huge ally for the Blackhawks. It’s going to be really important for them to score early and keep the crowd in it.”


== ESPN2/ABC has committed to full-on HD coverage of the WNBA this season, starting with the Sparks’ game at Staples Center against defending champion Detroit on Saturday, June 6 (11:30 a.m., Channel 7). This is the first of an eight-year contract extension between ESPN and the WNBA through 2016 — for those who think the league may just disappear. Carolyn Peck and Nancy Lieberman will alternate as game analysts and with play-by-play from Terry Gannon, Dave Pasch and Pam Ward with reporters Heather Cox and Rebecca Lobo. The Sparks have five games on the network schedule, including Tuesday, July 14 (at Connecticut, ESPN2), Tuesday, Aug. 11 (home vs. New York, ESPN2, 6 p.m.); Tuesday, Aug. 25 (home vs. Chicago, ESPN2, 7 p.m.) and Sunday, Sept. 13 (at Phoenix, ESPN2, noon),

== The Kings have procured the services of ESPN’s John Buccigross to serve as the “official host” of L.A. Kings Hockey Fest ’09, a three-day interactive festival celebrating the all that is puckish between Friday evening, August 28, and Sunday, August 30 at LA Live near Staples Center. Did you know: Buccigross, an writer, also is the co-author of the hockey book “Jonesy: Put Your Head Down and Skate – The Improbable Career of Keith Jones”?

== Fox’s coverage of the Coca-Cola 600 from Lowe’s in North Carolina starts at 2 p.m. (Channel 11) and has a 5 1/2 hour window, with Mike Joy, Darrell Waltrip and Larry McReynolds.

== ESPN has the UEFA Champions League final between Manchester Untied and FC Barcelona in Rome on Wednesday (11:25 a.m.) with Derek Rae, Tommy Smyth, and Dave Roberts. ESPN Classic will re-air it at 2:30 p.m.

== Baseball across the weekend: Fox sends the Phillies-Yankees contest from Yankee Stadium to most of the country with Joe Buck, Tim McCarver and Ken Rosenthal (Saturday, 12:30 p.m., Channel 11); ESPN has the Brewers at Minnesota (Sunday, 5 p.m. with Jon Miller, Joe Morgan and Steve Phillips).


== These really are outstandingly bitchin’ ESPN spots for the NBA Finals (especially the one with Kobe feeding Shaq on that dunk against Portland in the Western Conference finals of 2000) (that one is linked here):

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