The life cycle of a sports fan, according to ESPN research

i-038c97cb581e2840423d31c155daecc8-aip.jpg

At the ESPN Media Workship — and when we get further clarification what that exactly is, we’ll pass it on — some studying was done to measure the life cycle of a sports fan (linked here), using some biometric responses and survey questions.

Glenn Enoch, the VP of integrated media research, was trying to figure out how sports fans prioritize, consume, allot time and pick how and with whom they share TV space with during the course of a event.

They decided:

== Boys and girls start out watching sporting events with an adult. They don’t watch much sports TV yet (about an hour a week).

== Male teens have the greatest sports avidity. Participation is a key reason, as is the fact that sports are used as social currency. Female teens are big fans of sports, mostly through participation.

==College-age males remain big sports fans. They average more than three hours of national sports TV per week and are at the peak of their sports news and information viewing.

==Males aged 25 to 34 are increasing their sports events viewing. They are also the peak users of Internet video. Sports avidity and participation drop sharply for females after age 18 and women are at their lowest avidity between the ages of 25-34.

== Men aged 35 to 49 have more things to think about (career, family, etc.) This group has the highest percent of sports Web users and also they spend time viewing events with their children. (And this starts the life cycle over again.) For females, sports avidity and viewing begin to grow after age 35. Most is co-viewing with adult males and their families.

== Older men (aged 50 plus) have lower sports avidity but watch the most sports on TV. This is the time when college sports play an increasing role in viewing sports events. Older women account for nearly a third of all sports viewing within their age group.

i-c338b7749b609d253a38a71077152b9d-pic1.jpg

How do we analyze the data? Since we don’t know how it was determined, only that it was obtained, that’s kind of restrictive in how we interpret such things.

Bottom line: Nothing there is very surprising. Except, when compared to how we started watching sports on TV, it really wasn’t because of an adult.

Because Disney’s ad people were also involved in this, it no doubt reinforces some of the themes from “The Lion King.” But we won’t get too deep into that.

You find anything interesting from this info?

Facebook Twitter Plusone Digg Reddit Stumbleupon Tumblr Email