This whole new Fox Digital sports show thing means pushing lunch back to a late breakfast


Unlike those who cut and paste their way to delivering news as it pops into their mailbox, maybe we didn’t grasp the concept at first, but we’re quickly getting up to speed on this new Fox Sports five-days-a-week midday Internet only shows that will launch today (10 a.m., linked here) with the idea that it’s something to do on your lunch break.

That is, if you take lunch this early on the West Coast.

Backtrack a bit: Last July, on MSN merged with the Fox Networks Group and came under David Hill’s watch. This is so they could generate new stuff for the Fox Sports Digital Entertainment division.

“Original programming on the Internet is set to explode as the Web transitions from being controlled by engineers to being run by producers, much the same way television did in the 1950s,” said Hill in a statement. “We’ve established Fox Sports Digital Entertainment to develop a variety of programs that appeal to hardcore sports fans, many of whom turn to their computers for entertainment and information as they lunch. Not every show is going to click its first time out, but we’re going probe and push to see where we can go, and how far.”

Since Fox research shows that most of its sports people come to the site between 9 a.m. and 1 p.m. (EDT) on weekdays, here’s the push, with the slogan: “Lunchtime is the new Prime Time.”

It’s gotta be better than Kenny Mayne’s “Main Street.”


== “The Afterparty with Jay Glazer” starts today, focused on him gathering more information and keeping Sunday game vibe going.

== “CoachSpeak with Brian Billick” is on Tuesdays, where the former NFL coach collects a bunch of other coaches to talk Xs and Os. Guest will likely include Jack Del Rio, John Fox, John Harbaugh, Wade Phillips, Rex Ryan, Jim Zorn and Mike Singletary.

== “The College Experiment” is supposed to be an “irreverent, non-traditional college football review and preview show” on Wednesdays.

== “Cubed” is the pop-culture sports show for Thursday, best described by Fox as “The Office” meets shock-jock radio.

== “Inside Call” on Fridays is where Fox writers and NFL studio guys do a conference call to talk about stuff going on in the league, a prep for their Sunday show.

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