The Media Learning Curve: Oct. 16-23


The New York Times’ Richard Sandomir tries to figure out why the Southern California TV market seems so depressed when it comes to ratings that try to gauge viewership for the Dodgers’ and Angels’ postseason run (linked here).

Take, for instance, the overnight rating for NBC’s “Sunday Night Football” game, which more than tripled the Dodgers-Phillies NLCS Game 3 playoff game on TBS (12.0 vs. 3.7). In the Los Angeles market, “Sunday Night Football” beat the NLCS game featuring the Dodgers by 15 percent (8.4 vs. 7.3). Of course, the Dodgers were trailing 6-0 early on and never scrambled back in it. The Sunday Night game featured … what does it matter?

Sandomir writes: Maybe it’s the old time-zone thing that limits viewership in the West Coast because what starts at 8 o’clock in New York begins at 5 in Santa Monica. Perhaps Angelenos have more amusing diversions. Maybe it’s the cold and the rain in the East keeping fans inside. Or maybe old baseball cities like New York, Boston, Chicago and Philadelphia tend to support their teams in greater numbers.

Or maybe, it’s that ratings don’t add up to squat, failing to take into account Southern California viewing habits and exposing themselves for a lack of accurate measurement.

We can go outside our homes, so we often watch these games with friends in sports bars, restaurants, at the gym. Or, even store it TiVo it for later consumption, after finding out the score and deciding if it’s worth devoting three hours of our lives to it.

Dorm rooms, too, aren’t registered by the archaic Nielsen monitors. There’s a whole generation of kids watching that don’t get counted.

Add and subtract all you want, but those ratings will never accurately measure Southern California’s TV audience for any big-time group must-watch programming. No matter what time it starts, finishes or delays in between.

And if your choice is listening to Vin Scully describe it on the radio as you’re in traffic coming home from work past 7 p.m., versus trying to race home and find it on TBS, it’s an easy solution — go with the radio.

And who is this Nielsen guy anyway? Do you know anyone with one of his machines in their home?

What else do you need to know, Bronx breath?

== Your L.A. Week 7 NFL TV free viewing (linked here)

== Your L.A. Week 8 college football TV viewing (unless you’re with DirecTV and can’t see BYU-TCU do it on Versus) (linked here)

== This is the last you’ll hear of Vin Scully from the 2009 season (linked here) There’s a lot more of Vin 50 years ago on the Walter O’Malley website celebrating the 1959 World Series title team (linked here).

== Our archived interview with Joe Buck (linked here) admitting that criticism can be constructive … and TV can help umpires.

== The media sensation of a Pepperdine basketball player other than Mychal Thompson’s kid (linked here)

== CBS is blowing up more on the Steve McNair death — another woman (linked here)

== Steve Phillips, you’ve made your bed — and at least you didn’t get murdered (linked here) … but maybe after the photos of you and the 22-year-old get circulated, you might want to really lay low for a while (linked here) … “And she’s in a blue Prius … and please hurry … I’m going to call my husband at work and see who she is” (linked here) and ESPN isn’t happy with the “reporting” of this on (linked here) and Deadspin answers back about calling everyone at ESPN “horndogs” (linked here)

== Another reason not to do live reports during a Phillies’ victory celebration (linked here)

== If you enjoy New York’s Newsday — and why shouldn’t you — you finally get to pay for it (linked here) And why the Chicago Tribune is something to be feared (linked here).

== If Rick Reilly’s money was riding on this, it’d be another story (linked here)

== Do you think there’s really a coaliation for Sports TV Viewers? (linked here)

== More odds and ends on our end (linked here).


Somehow, this YouTube clip is getting recirculated on (linked here) under the headline “World’s Worst Sports Announcer,” from a Athletics-Red Sox game played in Japan to open the 2008 season … maybe because it reminds some of Chip Caray these days:

EMBED-World’s Worst Sports Announcer – Watch more free videos

It has about 60,000 views and more than 300 comments, none funnier than: “You would think at some time during the interviewing process they could of at least asked this guy ‘Have you ever seen a baseball game before?;”
Or you’d think at some point the viewer would realize this is a put-on.

Facebook Twitter Plusone Digg Reddit Stumbleupon Tumblr Email