Your third week of college football bowl TV choices: The brutality of the Brut Sun Bowl on New Year’s Eve … they still make Brut?

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If only the Hai Karate Bowl existed — which is probably what Bobby Bowden and Joe Paterno will be wearing when their bowls go head-to-head on New Year’s Day morn:

TONIGHT:

== Independence Bowl, Shreveport, Louisiana: Texas A&M vs. Georgia, 2 p.m., ESPN2, with Ron Franklin, Ed Cunningham and Jeannine Edwards

TUESDAY:

== EagleBank Bowl, Washington, D.C.: Army UCLA vs. Temple, 1:30 p.m., ESPN, with Bob Wischusen, Brian Griese and Rob Stone

== Champs Sports Bowl, Orlando, Fla.: No. 15 Miami vs. No. 25 Wisconsin, 5 p.m., ESPN, with Brad Nessler, Todd Blackledge and Holly Rowe

WEDNESDAY:

== Humanitarian Bowl, Boise, Idaho: Bowling Green vs. Idaho, 1:30 p.m., ESPN, with Eric Collins, Brock Huard and Heather Cox

== Holiday Bowl, San Diego: No. 20 Arizona vs. No. 22 Nebraska, 5 p.m., ESPN, with Chris Fowler, Craig James, Jesse Palmer and Erin Andrews

THURSDAY:

== Armed Forces Bowl, Fort Worth, Tex.: Houston vs. Air Force, 9 a.m., ESPN, with Dave Lamont, J.C. Pearson and Cara Capuano

== Texas Bowl, Houston: Navy vs. Missouri, 12:30 p.m., ESPN, with Mark Jones, Bob Davie and Quint Kessenich

== Chick-fil-A Bowl, Atlanta: No. 11 Virginia Tech vs. Tennessee, 4:30 p.m., ESPN, with Sean McDonough, Matt Millen and Holly Rowe

== Sun Bowl, El Paso, Tex: No. 21 Stanford vs. Oklahoma, 1:30 p.m., Channel 2, with Craig Bolerjack, Steve Beuerlein and Sam Ryan

== Insight Bowl, Tempe, Ariz.: Iowa State vs. Minnesota, 2:30 p.m., NFL Network.

FRIDAY:

== Outback Bowl, Tampa, Fla.: Northwestern vs. Auburn, 8 a.m., ESPN, with Dave Pasch, Bob Griese, Chris Spielman and Rob Stone

== Capital One Bowl, Orlando, Fla.: No. 13 Penn State vs. No. 12 LSU, 10 a.m., Channel 7, with Brad Nessler, Todd Blackledge and Erin Andrews

== Gator Bowl, Jacksonville, Fla.: Florida State vs. No. 16 West Virginia, 10 a.m., Channel 2, with Verne Lundquist, Gary Danielson and Sam Ryan.

== Rose Bowl: No. 7 Oregon vs. No. 8 Ohio State, 2 p.m., Channel 7, with Brent Musburger, Kirk Herbstreit and Lisa Salters

== Sugar Bowl, New Orleans: No. 5 Florida vs. No. 3 Cincinnati, 5:30 p.m., Channel 11, with Thom Brennaman and Brian Billick

SATURDAY:

== International Bowl, Toronto: South Florida vs. Northern Illinois, 9 a.m., ESPN2, with Mike Gleason, John Congemi and David Amber

== Papajohns.com Bowl, Birmingham, Ala.: South Carolina vs. Connecticut, 11 a.m., ESPN, with Dave Neal, Andre Ware and Cara Capuano

== Cotton Bowl, Arlington, Tex.: No. 19 Oklahoma State vs. Ole Miss, 11 a.m., Channel 11

== Liberty Bowl, Memphis, Tenn.: Arkansas vs. East Carolina, 2:30 p.m., ESPN, with Ron Franklin, Ed Cunningham and Jeannine Edwards

== Alamo Bowl, San Antonio, Tex.: Michigan State vs. Texas Tech, 6 p.m., ESPN, with Mike Patrick, Craig James and Heather Cox

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Our Daily Dread: As if sports needs its own TMZ.com site … ask, and you idiots shall receive

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Pictured, right: A bucket of scum.

Now, continue…

According to credible sources, and resources beyond our wildest dreams on the Internet machine, we have nothing new to add on the breaking news that TMZ.com has a sports site (linked here).

Others, however, want to report on it. We will allow that.

Starting with the Sports Business Daily, and linking directly to the New York Times (linked here), the headline “TMZ Site Dedicated to Sports Is Expected” seems already outdated. Again, see the TMZ link above. It’s there.

The Tiger Woods story, regrettably, has pushed this need for more athletic rumor mongering. We’re all trying to measure ourselves up to Tiger’s game. Now we have a scoreboard.

The NYT says a TMZ spokesperson would not comment on the report that the gossip site plans to launch a new Web site dedicated to sports in the coming months.

Or, yesterday.

It quotes former ESPN Ombudsman Le Anne Schreiber as believing that TMZSports.com will create additional competition for fans who crave ‘celebrity scandal, sports-style.’ She described how ESPN especially “would be faced with a difficult decision over how far to go to cover the unsavory side of sports.

“If another outlet caters to the celebrity approach, ESPN cedes that territory and loses eyeballs. But if they directly compete, they risk altering their own mission as a sports media entity.”

The NYT also quotes Deadspin.com editor A.J. Daulerio as saying he’s not worried that his site … would be hurt by TMZ.

“I don’t want to get into a bidding war with them. … If I’m going to pay for something, it has to help our traffic in the long run,” he said.

On to ESPN’s Tony Kornheiser, who on the most recent “Pardon The Interruption” calls TMZSports.com a “gamechanger. … Athletes are going to hate this. They’re going to see what it’s like to have been a politician or an actor or actress in this country for many, many years. The scrutiny is going to be amazing, and all their peccadilloes will be reported. … Obviously through Tiger Woods, they know that there is a demand. They’re going to send the paparazzi out.”

Added Michael Wilbon: “I don’t know that TMZ is going to be interested in your average lineman who wouldn’t even be known outside his own city.”

Who else can we steal quotes from?

Oh, on SportingNews.com, Dan Levy wrote the new site will “be fantastic.”

Those are the words we were looking for.

On Deadspin.com, Daulerio wrote (linked here) under the headline: “TMZ Sports: Prepare For The Next Great ‘Tabloid War’ Or Something”:

“Does this mean that every single person on the planet with a raunchy photo of athletes drinking or sliming over women will now run over to TMZ first because they’ll offer some payment for these types of photos? Yikes. … If I have to start being more aggressive about using this burlap sack of scuzz money I have sitting on my desk, then so be it.”

Adds Brooks Melchior on SportsByBrooks.com (linked here):

“So why is (Harvey) Levin is starting TMZSports.com? If you have to ask that question, this must be your first visit to SbB.
“Look at ESPN. With the majority of our only truly national sports network’s revenue derived from contractual agreements to broadcast NFL, MLB, NBA and NCAA hoops and football games, I don’t think it’s unreasonable to think that ESPN’s news reporting operation could be compromised by those financial arrangements.

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“Say a sports blog breaks an original story that portrays one of ESPN’s league partners in an unflattering light. Because ESPN doesn’t have to fear another national network competitor widely distributing that blog’s story – because no such competitor exists – why would ESPN acknowledge the story? (Happens every single day, friends.)
“That’s where TMZSports.com will come in. Harvey Levin doesn’t have to worry about a college football broadcast contract worth hundreds of millions when investigating Charlie Weis’ on-the-record claim that Pete Carroll was living with a grad student in Malibu. Levin doesn’t have to worry about getting press credentials to future USC games, or getting access to Carroll for interviews.
“Most importantly, Levin has the desire and the ability to distribute what he finds out about Carroll’s living arrangement to a large enough audience that the story will break through into the mainstream. Something independent sports blogs with huge scoops are largely incapable of.”

It’s the end of the sports journalism world as we know it, and I don’t feel fine finally being able to say: Nice knowin’ ya.

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Play it forward: Dec. 21-27 on your L.A. sports calendar

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TODAY

According to those who can do the math, New York’s football Giants (7-6) have some kind of shot at one of the two wild-card spots in the NFC — even though Green Bay and Dallas, at 9-5, are looking much better now. All it would mean is that Eli Manning turns it up a notch, leads New York on a giant run and, just before anyone expects anything special, a trip back to the Super Bowl as a huge underdog against an undefeated team … this time, Indianapolis, led by the other Manning. It could happen.
NFL: New York Giants at Washington, 5:30 p.m., ESPN.

Spurs coach Gregg Popovich recorded his 700th career victory when San Antonio defeated Indiana on Saturday. No. 701 should be very, very dicey. Last meeting: Spurs won, 115-90, on Dec. 13. It wasn’t that close.
NBA: Clippers at San Antonio, 5:30 p.m., Prime Ticket, 980-AM.

TUESDAY

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Coming off the stunner against Tennessee, the Trojans basketball team heads to Hawaii — a place the football team would probably rather be — for three games before starting the Pac-10 season. It could be worse. The Trojans hoopsters could actually be playing Western Michigan at Western Michigan.
College basketball: USC vs. Western Michigan in the Diamond Head Classic at Honolulu, 2 p.m., ESPNU, 710-AM. Also: USC plays either Northeastern or St. Mary’s on Wednesday (either 1 p.m. or 3 p.m., ESPNU) and plays on Friday, TBA, on ESPN2 or ESPNU.

The loss to the Irish wasn’t so bad, right?
College basketball: UCLA vs. Colorado State, Pauley Pavilion, 7:30 p.m., 570-AM, uclabruins.com

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The bowl game USC could have been playing in if it lost to Oregon State during the regular season at the Coliseum … instead, that looks like a pretty decent win against the Beavs now. To think, Oregon State would have been in the Rose Bowl had it defeated Oregon in its finale regular-season game. College football: Las Vegas Bowl: No. 18 Oregon State vs. No. 14 BYU, 5 p.m., ESPN.

Stu Lantz is back in the rotation. Should see as much, if not more, playing time at Adam Morrison did on the last road trip. And there’s no snow storms in the forcast to push the tipoff back a couple of hours, or to a different city.
NBA: Lakers vs. Oklahoma City, Staples Center, 7:30 p.m., FSN West, 710-AM.

Last meeting, Rockets won, 102-85, on Dec. 2. It wasn’t that close.
NBA: Clippers at Houston, 5:30 p.m., Prime Ticket, 980-AM.

WEDNESDAY

Another bowl game USC could have been playing in if Cal had defeated lousy Washington squad in the final Pac-10 game as schedule. How did the Huskies manage to spoil it for everyone?
College football: Poinsettia Bowl, San Diego: Cal vs. No. 23 Utah, 5 p.m., ESPN.

THURSDAY

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A Christmas Eve filler: Santa hosts “SportsCenter.” Not really, but you can buy this ornament from any Hallmark store. Meanwhile, ESPN has “SportsCenter: A Decade of Moments,” a 90-minute retrospectice, co-hosted by Hannah Storm and Dari Nowkhah.
Special: “SportsCenter: A Decade of Moments,” ESPN, 1:30 p.m.; ESPN2, 6:30 p.m.

A real Christmas Eve treat: Listen to Vin Scully call an NFL playoff game. Here’s the catch: Dwight Clark makes a really good play near the end.
(If you need the broadcasting background on this CBS telecast, Wikipedia explains: It is often mistakenly assumed that Pat Summerall and John Madden handled the call on CBS … Summerall instead handled the call of the game on CBS Radio with Jack Buck, while Vin Scully and Hank Stram (CBS’ “B team” for NFL broadcasts in 1981) called the game on television. Meanwhile, John Madden was off to Detroit to prepare for his Super Bowl telecast with Summerall. Hank Stram returned to his normal position as the color analyst on CBS Radio alongside Buck for the Super Bowl, while Summerall and Madden teamed for the first of eight Super Bowls together.
NFL: 1981 NFC Championship game: San Francisco vs. Dallas, NFL Network, 5 p.m. and 8 p.m.

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FRIDAY
This here is Angel. She’s a Laker girl. Appearances by Angels on Christmas are a good thing. So is seeing Shaq bringing LeBron, frankincense and myrrh to the nationally-televised party for all the new HDTV sets.
NBA: Lakers vs. Cleveland, Staples Center, 2 p.m., Channel 7, 710-AM.

Another Christmas Day treat: Last meeting: Suns won, 109-107, on Oct. 28. It shouldn’t have been that close.
NBA: Clippers at Phoenix, 5 p.m., Prime Ticket, ESPN, 980-AM.

San Diego, on a nine-game winning streak, visits Nashville to face a Titans team that started 1-6 but has won seven of its last eight and has a sniff of a wildcard spot. As long as Vince Young is still calling the signals, why not?
NFL: San Diego at Tennessee, 4:30 p.m., NFL Network.

Remember the “Tuck”?
NFL: 2001 AFC Divisional playoff game: Oakland at New England, NFL Network, 9:30 a.m.

How much time you got on your Tivo? Eighteen-plus hours? Let er rip.
MLB: All nine episodes of Ken Burns’ documentary “Baseball,” MLB Network, 3 a.m.

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SATURDAY
What nut job would have predicted this for USC’s football team at the start of the season? Aside from the fact that Joe McKnight has offered to drive as many teammates as he can fit in his ride over to Candlestick Park Pac Bell Park AT&T Park for this all-important matchup against the Eagle Scouts of Boston College, we wonder how many will also purchase this roasted, but unsalted official sweatshirt for $44.95 — which we believe is the same cost of the remaining tickets to the actual exhibition game.
College football: Emerald Bowl: USC vs. Boston College, 5 p.m., ESPN, 710-AM.

Your Pacific-Division leading Kings are back after a nine-day break for holiday, losers in two of their last three (all on the road).
NHL: Kings at Phoenix, 6 p.m., FSN West, 1150-AM.

Paul Westphal (not Paul Westhead) has these other Kings with a respectable 12-14, with a 10-3 record at Arco Arena, or whatever they’re calling that facility in the state capital.
NBA: Lakers at Sacramento, 7 p.m., Channel 9, 710-AM.

SUNDAY

The Cowboys, coming off a victory against previously-undefeated New Orleans, have a 4-9 Redskins team up next that is 0-4 against NFC East opponents.
NFL: Dallas at Washington, Channel 4, 5:15 p.m.

Again, the Giants try to stay relevant.
NFL: Carolina at N.Y. Giants, Channel 11, 10 a.m.

First meeting of the season between these storied franchises. Same old story for one. And the other. The Celtics’ Eastern Conference best record so far includes a 12-1 road mark.
NBA: Clippers vs. Boston, Staples Center, 6:30 p.m., Prime Ticket, 980-AM.

Somehow, this last game before the Pac-10 schedule begins didn’t make the local TV lineup.
College basketball: UCLA vs. Delaware State, Pauley Pavilion, 1 p.m., 570-AM, uclabruins.com.

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Your second week of college football bowl TV choices: Does USC’s band and cheerleaders get to march in the Emerald Bowl Pride Parade through San Fran?

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The best thing about this week’s slate of games: The San Francisco Giants’ home field gets torn up by football players. Maybe Barry Zito would be more effective with no mound drawn on the field.

It’s also “Hurray for the Pac-10″ week. Oregon State, Cal and USC can do them proud. Or, as proud as one conference can have with only one BCS participating team.

TUESDAY:

== Las Vegas Bowl: No. 18 Oregon State vs. No. 14 BYU, 5 p.m., ESPN, with Rece Davis, Lou Holtz, Mark May and Todd Harris

WEDNESDAY:

== Poinsettia Bowl, San Diego: Cal vs. No. 23 Utah, 5 p.m., ESPN, with Mike Patrick, Craig James and Heather Cox

THURSDAY:

== Hawaii Bowl, Honolulu: Nevada vs. Southern Methodist University, 5 p.m., ESPN, with Terry Gannon and David Norrie

FRIDAY

== Little Caesars Bowl, Detroit: Marshall vs. Ohio, 10 a.m., ESPN, with Pam Ward and Ray Bentley

== Meineke Car Care Bowl, Charlotte, N.C.: No. 17 Pittsburgh vs. North Carolina, 1:30 p.m., ESPN, with Bob Wischusen, Bob Griese, Chris Spielman and Quint Kessenich.

SATURDAY

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== Emerald Bowl, San Francisco: No. 24 USC vs. Boston College, 5 p.m., ESPN, with Joe Tessitore, Rod Gilmore and Todd Harris

SUNDAY

== Music City Bowl, Nashville, Tenn.: Kentucky vs. Clemson, 5 p.m., ESPN, with Sean McDonough, Matt Millen and Holly Rowe

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The Media Learning Curve: Dec. 11-18

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Chuck Ross, the managing director of TVWeek.com who, according to his bio, has been involved in the TV business ever since he sold cable TV subscriptions in Santa Monica door-to-door way back in the mid-to-late 1970s, posted a “guest” blog on the company site (linked here) that offers a new marketing approach for someone like Tiger Woods.

Sex, it seems, sells.

Writes Ross:

According to the book “Advertising in America,” the rules that govern the use of sex in advertising were pretty much established by Elliott White Springs back in the late 1940s. He owned a textile company called Spring Mills. …Springs biggest contribution to the effective use of sex in advertising was “The Tease.” … The key, here, is that for the ad to be most successful, one should NOT reveal too much.

Author and sociologist Philip Slater once said, controversially: “If we define pornography as any message from any communication medium that is intended to arouse sexual excitement, then it is clear that most advertisements are covertly pornographic.”

The key there is the word “covertly.”

So here’s the irony. When we see Tiger Woods advertising a product, we are imaging him to be what we know of him from his golf performances. Competitive. Strong. Virile. Smart. All of those things that also make him, of course, sexually attractive.

But this is also a country steeped in Puritanism. Founded by believers in that movement. So when we actually find out that Woods is also a very sexual Tiger, in the most explicit terms, and outside the bounds of his marriage at that, well, the gig is up.

I have the utmost respect for Nike founder Phil Knight, and the success he’s built, and his reading of the marketplace. He said the other day that when all is said and done with the Tiger Woods story we’ll look back at the current scandal and see that it was just a blip in Woods’ career.

Yes, Americans are incredibly forgiving, especially with athletes. But I’m not so sure we nor Madison Ave will be when it comes to Woods’ future power as an endorser for most products.

I just don’t think we’ll ever again listen to Woods say how wonderful a product is and think to ourselves, “That’s Grrrrrrrreat!”

More from the Media Learning Center (which used to be sponsored by Accenture, but they’ve stupidly pulled out, it says at the story linked here)

== Is Tiger really getting a mulligan from the networks that cover golf, or are they just trying to cover the sport as it’s played on the course (linked here).

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== If Tiger had been in a plane that crashed into the Twin Towers eight years ago, could it be even bigger for the New York Post? (linked here). The streak increased another day with this Friday cover:

== How ESPN’s Rick Reilly mails it in, reading the closed captioning on his TV set (linked here).

== ESPN.com’s Bill Simmons actually find stuff that he left out of his recent 700-page book (linked here).

== Why people in Iowa will need to drive their tractors to Miami to see the Orange Bowl, since their local TV won’t be worth a dang (linked here).

== Your Week 15 NFL TV schedule in L.A.: Why the NFL Network still cares (linked here).

== Your first week of college football bowl games (3 up, 31 to go) (linked here).

== Only four more months before Donald Trump pretends to golf well on Golf Channel (linked here).

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== Even as she stands in this GQ photo taken by a professional photographer in a pretend locker room, ESPN’s Erin Andrews is going to fight the peepers with hotel reform (linked here). Let us know how that goes.

== AND FINALLY:

== A post on Deadspin.com (linked here):

SI “Out Of Touch” For Mocking Around The Horn, Says Newspaper Columnist Who Fears Computers

Last year on a Bob Costas HBO special, Al Michaels referred to (without naming names) ESPN’s “Around the Horn” as “gasbags on parade.” The L.A. Times’ Bill Plashke defends the honor of the self-proclaimed “Show of Competitive Banter” a multi-Twitter post that, frankly, would have been best ignored. Because then no one would have posted this photo:

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I’m honored to be one of those gasbags, and thankful that so many people allow us to parade into their lives…

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