The Media Learning Curve: Who Dat? Who are you? What else do you need to know about the Super Bowl 44 coverage?

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Tallulah, a chimpanzee at the San Francisco Zoo, buries her head in a box full of treats as she picks a Super Bowl winner in San Francisco on Thursday. Chimpanzees at the zoo were enticed by treats to various locations in their pen to help them choose a Super Bowl winner.
AP Photo/Marcio Jose Sanchez

THE SUPER BOWL COUNTDOWN FOR PEOPLE WHO JUST AREN’T PAYING ATTENTION:

Where: CBS. That would be Channel 2 on your home entertainment systems. If you can figure that out on the remote, you’re halfway there.

Who: Jim Nantz and Phil Simms are on the call. Lance Barrow will produce and Mike Arnold will direct.

When: Kick off is about 3:28 p.m. Sunday.

But you want more…

== Here’s how the CBS pregame lays out so you can adjust your sleeping patterns:
= 9 a.m.: “Road to the Super Bowl” recaps the 2009 season, produced by NFL Films. “For those who love football, this show is red meat,” said NFL Films president Steve Sabol. “No interviews, no talking heads, all action.”
= 10 a.m.: Phil Simms’ “All-Iron Team” includes finding 1972 Super Bowl MVP Jake Scott living the simple life in Hawaii, and features on Steelers owner Dan Rooney and former Chicago Bears defensive guru Buddy Ryan.
= 11 a.m.: “The Super Bowl Today” with James Brown, Dan Marino, Boomer Esiason, Shannon Sharpe and Bill Cowher. Contributors include Dick Enberg, Katie Couric, Steve Tasker, Solomon Wilcots, Lesley Visser and Sam Ryan.
== 3 p.m.: “Kickoff Show” with player intros.

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== The NFL Network is laying claim on having the “longest Super Bowl pregame show in history,” with its 8 1/2 hours starting at 6 a.m. with 17 broadcasters spread out around South Florida.
Leading up, it will have commissioner Roger Goodell’s press conference today (8:30 a.m.), the Pro Football Hall of Fame announcement (Saturday, 1:30 p.m.) and the Super Bowl MVP press conference (Monday, 5:30 a.m.).

== For the AV nuts:
= CBS has six high-speed cameras, known as SuperVision, both on sideline carts and hand held to follow the game. Each camera can shoot 500 frames per second (a normal camera shoots 60) in 1080i high definition format.
= Six cameras will be calibrated with the first down line by SportsVision, including Skycam and endzone cameras.
= On the Secondary Audio Programming, Armando Quintero and Benny Ricardo will call the game in Spanish.

== Try following Boomer Esiason around Miami.
After he’s done on the CBS’ pregame show from 11 a.m. to 3 p.m., he goes to the Westwood One broadcast booth to do the radio call with Marv Albert, Mark Malone and James Lofton.
Esiason did double duty for both CBS Sports and Westwood One for Super Bowl XXXVIII (Houston) and Super Bowl XLI (Miami).

i-cab9685e9ec9b9eb6a90cc8922e44f72-Beaker_muppet.jpgHolmes, Marshawn Lynch and Matt Willig try out some football-based experiments. John Brenkus is the host.
The tests: Were catches that Holmes made in last year’s Super Bowl unplanned or textbook cases? Lynch tries to show if a running back can generate as much power as a diesel engine? What makes a championship quarterback stand out over someone who doesn’t quite make it? And what happens with a referee, positioned behind the linebackers, gets hit.

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