Ruggiero’s next reality show pursuit: Racing through Antarctica airports


She’s already been around the world on philanthropic endeavors, including helping the New York Islanders with a program to help China improve its hockey program. And she’s been in Donald Trump’s boardroom, lasting until the final three on the 2007 season of “The Apprentice.”


So a story in today’s Sports Business Daily reveals that Simi Valley’s Angela Ruggiero has been pitching her agent to get her a spot on the CBS reality show, “Amazing Race,” paired up with U.S. Olympic gymnast Shawn Johnson, shouldn’t be all that surprising.

Both are clients of agent Sheryl Shade, of Shade Global (linked here), whose Olympic clients include Paul and Morgan Hamm, Bela Karolyi, Blaine Wilson, Chellsie Memmel plus Mia Hamm and Kristine Lilly.

“The two of them, then nag me constantly (about ‘Amazing Race,’) Shade told SBJ writer Erik Swanson about Ruggiero and Johnson.

The SBJ story points on that Ruggiero has built up “an impressive endorsement portfolio” featuring Nike, Visa, Coca-Cola, Easton and Qwest Communications. Shade said that going forward, Ruggiero has a focus on expanding women’s hockey with young girls.

“Olympic sports sponsorships aren’t always about the money,” Shade said. “It’s the opportunities they can offer and where they can take her. …”

It’s not like you’re going to confuse Angela Ruggiero with Angela Lansbury.

“She’s got the goods, and she’s got the substance behind her,” Shade says of her client. “And she’s very good with the press and the media. This is a sport where sponsors every day want to make sure that whomever they choose to have an association with their brands can actually talk and do the messaging correctly. And I think that’s one of the reasons they look at her.”

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