The Media Learning Curve: Social network this

Twitter to yourself:

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== The lineup for this weekend’s CIF state high school basketball championships:
= Tonight:
6 p.m.: D-II girls championship: Carondelet (Concord) vs. Mater Dei (Santa Ana) with Paul Sunderland, Caren Horstmeyer and Dan Dibley.
8 p.m.: D-II boys championship: St. Francis (Mountain View) vs. Lincoln (San Diego), with
Sunderland, Sean Farnham and Dibley.
= Saturday:
6 p.m.: D-I girls championship: Oak Ridge (El Dorado Hills) vs. Long Beach Poly, with Sunderland, Horstmeyer and Dibley.
8 p.m.: D-I boys championship: Newark Memorial vs. Westchester, with Sunderland, Farnham and Dibley.
It is also streamed live online (linked here).

== In a piece that’s never too late to tell again, but one that seemed more timely linked to the ABC/ESPN coverage of the Breeders’ Cup last November, the story of Japanese-American interment at the Santa Anita racetrack stables during World War II in 1942 gets a closer look Sunday on ESPN’s Outside the Lines (6 a.m., ESPN, 9 a.m. ESPN) and SportsCenter ( 7 a.m. and 3 p.m.) with Tom Rinaldi narrating it. We believe the story was planned to air earlier to make a connection with the former prisoners to jockey Corey Nakatani, but an injury prevented him from racing in the 2009 Breeders’ Cup, thus it was held. A sample from the story (linked here).

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== HBO’s “Hard Knocks” has landed the New York Jets as the all-access victim this summer, starting with shows on Aug. 11 and ending on Sept. 8. “Get ready for some of Coach Ryan’s ‘blunt force trauma’ behind the scenes with this staff and this talent,” said HBO president Ross Greenburg. A 24-person NFL Films crew will live at the Jets’ training camp and shoot more than 1,000 hours of video. For those who don’t recall, “Hard Knocks” started in 2001 with the Baltimore Ravens, followed by Dallas (2002 and 2008), Kansas City (2007) and Cincinnati (2009). HBO and NFL Films recently received four Sports Emmy nominations for last season’s “Hard Knocks” including Outstanding Edited Sports Series/Anthology, Outstanding Camera Work, Outstanding Editing and Outstanding Post-Produced Audio/Sound. Winners will be announced April 26.

== The FoxSports.com show “Cubed,” which got an Emmy nomination for Outstanding New Approaches to Sports Programming, has returned with new episodes starting Thursday at 10 a.m. on FoxSports.com’s “Lunch With Benefits” link.

== The Dodgers Sports Lab, which experiments with new media, won the Golden Matrix Award for best music video. During the 2009 season, a jumbo-tron production called “Ice Cream Paint Job” used still images from Dodger team photographer Jon SooHoo with motion graphics by Darrell Quandt to do the video. More current video: www.dodgers.com/dmn.

== Forty four years after Texas Western College won the NCAA basketball championship, sparking the creation of the movie “Glory Road,” Texas-El Paso has launched a website about the events of the 1966 team at http://www.utep.edu/gloryroad. It includes many never before seen photos provided by the famliy of the late Don Haskins , interviews with Haskins’ wife, Mary, a copy of the 1966 Final Four championship program, the 1965-66 TWC media guide, video highlights and more stories.

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== The NHRA’s Four-Wide Nationals in Charlotte, N.C., which looks more like a life-sized Soap Box Derby, gets unique coverage on ESPN2 with qualifying (Saturday, 4 p.m.) and finals (Sunday, 2 p.m.) with Paul Page and Mike Dunn.

== All 15 games of the NCAA men’s hockey tournament will be on either ESPN, ESPN2, ESPNU and ESPN360.com, starting today and ending with the April 10 final from Detroit’s Ford Field. The first 12 games are on ESPNU; the rest on ESPN and ESPN2. The broadcast teams: Gary Thorne (play-by-play), Barry Melrose (analyst), Clay Matvick (ice-level reporter) in Detroit; John Buccigross and Melrose at the East Regional in Albany, N.Y.; Clay Matvick and Jim Paradise at the West Regional in Saint Paul, Minn.; Dan Parkhurst and Damian DiGiulian at the Northeast Regional in Worcester, Mass.; and Ben Holden and Sean Ritchlin at the Midwest Regional in Fort Wayne, Ind.

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== Golf Channel, as it did Thursday, has the rest of the Kia Classic presented by J Golf from La Costa in Carlsbad — the first LPGA Tour event in the U.S. for 2010 — featuring Hall of Famer Judy Rankin, right, debuting as the lead analyst for the network’s LPGA coverage. It airs 3:30 to 5:30 p.m. live today and Saturday and 4 to 6:30 p.m. live Sunday. Tom Abbott is also making his first appearance as the lead play-by-play man.

== The NBC golf designs for the weekend: The final two rounds of the Arnold Palmer Invitational from Orlando, Fla., (Saturday and Sunday, 11:30 a.m. to 3 p.m., Channel 4) with Dan Hicks, Johnny Miller and the rest of the crew; the “Global Golf Adventure” golf travel show hosted by Mark Rolfing, featuring Michelle Wie in Maui, launches Saturday at 11 a.m.; the ” 2010 Golf Digest Equipment Special,” airs Sunday at 10:30 a.m. One inticement to watching Saturday’s travel show: Dottie Pepper offers a tip on how you can improve your own golf game while watching televised golf tournaments.

== Prepping for the May 1 Kentucky Derby, NBC has two prep races Saturday — the Louisiana Derby in New Orleans and the Lane’s End Stakes in Florence, Ky., starting at 2 p.m. on the USA Network. Tom Hammond and Gary Stevens will host the hour-long show. NBC comes back with the Santa Anita Derby as part of its April 3 block of programming with the Wood Memorial.

AND FINALLY:

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== Because bourbon and typing go together so well, an ESPN web series/product placement show called “The Next Round — Served Up By Jim Beam” is set to start April 3 during the first commercial break of the 8 p.m. ESPN SportsCenter as well as on ESPN.com, reports Mediapost.com (linked here). Scoop Jackson, described in the report as a “personality/sports journalist,” will host it, with the idea of bouncing “the latest developments in sports and only timely topics” with actors, comedians and other media personalities. It’ll be recorded in L.A. at a “custom-built ESPN/Jim Beam studio” as well as other remote spots — the web series premiere will be shot at a bar in Boston. Why not?

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