CBS says it had 48.1 million people watching all or part of Monday night’s NCAA title game between Duke and Butler, 17 percent up from the 41.2 mil who saw North Carolina defeat Michigan State last year and the most since 50 mil watched Arizona-Kentucky in 1997.
An overnight rating of 14.2/23 was up 31 percent from 10.8/18 last year and the highest since 15.0/23 for North Carolina-Illinois in ’05.
On KCBS-Channel 2, the game drew a 11.7 rating/19 share and 963,000 viewers, up 65 percent over 2009 and the highest since UCLA-Florida in 2006. With men 25-54, it had a 10.3 rating/28 share.
For the whole event, CBS had a 6.0/13, up 5 perent over last year, and some 134.3 million watched all or part of the tournament, up 4 percent from last year.
Online, CBSSports.com, which had a partnership with the NCAA on mmod.ncaa.com had 575,000 unique visitors (up 70 percent from 2009) for Monday’s final. Also, the “Boss Button” on the site was clicked 3.94 million times.