CBS says Sunday’s final-round coverage of the Masters did a 12.0 rating and 25 share — up 36 percent from last year (8.8/21) and the highest rating in nine years.
It’s just the third-best rating since 1986 in metered markets, which is as far back as CBS Nielsen data goes.
That doesn’t seem right.
Although, the highest-rated final round of a tournament was the 1997 Masters with a 15.8/32 when Tiger Woods won his first title. That makes sense.
The second highest-rated final: 2001, when Woods won again (12.9/27).
This year’s final round rating peaked at 14.7/28 from 3:30-4 p.m. Final ratings will come out later this week.
As for Los Angeles, it had just a 9.8/22, tied for 49th in metered markets.
Going back to Thursday’s opening round, ESPN had a 4.0 cable rating and 4.936 million viewers, which became cable TV’s best-rated golf event, eclipsing Woods’ playoff round of the 2008 U.S. Open over Rocco Mediate.