The Media Learning Curve: Take a stand … even if it’s wrong

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“You can’t have a re-vote every time something doesn’t go the way you want it to,” protested Tom Curran of Comcast Sportsnet, on the website ProFootballTalk.com, when the subject of this second tabulation for the NFL Defensive Rookie of the Year, which we discussed in more depth in today’s media column (linked here)

“The AP didn’t have to make a mockery of its awards process by giving everyone a mulligan.”

But this was no mockery. Actually, it seems to mock those who still don’t get it. Like Cullen.

So we move forward, taking another look at the mistakes we’ve made in the past, wondering if it’s too late to fix them:

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== In addition to information about the USC Annenberg School of Communication and Journalism offering a sports media minor this fall, led by Dan Durbin, a professor who specializes in sports media and pop culture, here’s a story about it in the Daily Trojan (linked here) and a USC link to more information (linked here).

“First, it is largely a response to student interest in the subject, from many different sources,” Dean Ernest J. Wilson III said. “Also, because we are linking sports, media and social change, we will be able to look at how sports affects society, and society affects sports. We will do so in a rigorous and scholarly way. We think this will interest students in many fields.”

== Jay Posner of the San Diego Union Trib has Scully on Enberg, and Enberg on Scully, as the two meet in San Diego this weekend for a Dodgers-Padres series (linked here)

== For those Seattle Mariners who are freezing out Tacoma News Tribune reporter Larry LaRue, grow up (linked here).

== NBC takes Game 1 of the NHL’s Western Conference finals (Sunday, noon, Channel 4) when San Jose hosts Chicago. Doc Emrick, Eddie Olczyk and Pierre McGuire call it. Not surprisingly, this is San Jose’s first appearance on NBC this season. Chicago has been on four previous times.

== Congrats to Cleveland Cavs play-by-play man Joe Tait and Boston Globe writer Jackie MacMullan for their selection to received the 2010 Curt Gowdy Media Award from the Naismith Basketball Hall of Fame during enshrinement ceremones Aug. 12-13 in Springfield, Mass. MacMullan, who also wastes her time on ESPN’s “Around the Horn,” is the first female reporter to receive the honor.

== Fox Soccer Channel has The FA Cup Final from London’s Wembley Stadium on Saturday as Chelsea squares off against Portsmouth, starting at 6 a.m. with the one-hour pregame.

== Fox sends Houston-San Francisco (Roy Oswalt vs. Tim Lincecum) to the L.A. market (25 percent of the country) with Chris Rose and Eric Karros on Saturday (Channel 11, 1 p.m.), while the rest get Philadelphia-Milwaukee (57 percent, with Tom McCarthy and Mark Grace) and Seattle-Tampa Bay (17 percent, with Kenny Albert and Tim McCarver).

== MLB Network will have Matt Vasgersian, Harold Reynolds and Barry Larkin call the St. Louis-Cincinnati game on Saturday at 4 p.m. as part of the 2010 Civil Rights Game weekend.

== Terry Gannon and Carolyn Peck call Saturday’s Sparks-Phoenix Mercury WNBA opener (11 a.m., ESPN2), the first of 18 regular-season broadcasts on the network. Playoffs starting in late August will be on ABC and ESPN2. Pam Ward and Dave Pasch will also do play-by-play along with Peck and Rebecca Lobo. The Sparks will make as many appearances — six — as the defending-champion Mercury. The schedule also includes Phoenix playing at Tulsa on May 25 and the Sparks at Tulsa on July 13 — Tulsa is coached by Nolan Richardson and the roster includes former Thousand Oaks High star Marion Jones.

== If Phil Mickelson using the media to help him promote with a new burger franchise in Orange County? (linked here)

== Michael Phelps’ participation in the Charlotte UltraSwim Grand Prix this weekend has full coverage on Universal Sports, starting today at 3 p.m. Ted Robinson and Rowdy Gaines report.

== Is it possible to cover five golf tournaments in one weekend. Yes, if you’re Golf Channel.

The PGA’s Texas Open continues noon to 3 p.m. today with Kelly Tilghman, Peter Oosterhuis, Mark Lye, Matt Gogel and Billy Ray Brown (and then moves to CBS for the weekend). The LPGA’s Bell Micro Classic in Mobile, Ala., picks up on Friday, tape delayed at 9 p.m. as well as live on Saturday and Sunday from 1-3 p.m. with Tom Abbott and Judy Rankin; at the BMW Charity Pro-Am Nationwide Tour event with celebs and amateurs in South Carolina, live coverage continues today (9:30 a.m.) as well as Saturday and Sunday at 10 a.m. with Jerry Foltz and John Maginnes (plus Jerry Rice is competing as a pro this week — he shot a miserable 92 in the first round); the Champions Tour Regions Charity Classic in Hoover, Ala., continues on tape delayed today (3:30 p.m.), Saturday (3:30 p.m.) and Sunday (4 p.m.) with Brian Hammons and Curt Byrum; and the Iberola Open Cala Millor Mallorca in Spain continues live today (6:30 a.m.) and Saturday and Sunday (5:30 to 8:30 a.m.).

== NBC’s coverage of the Preakness on Saturday starts at 1:30 p.m., with the race expected to go off at about 3:15 p.m. in Baltimore. Tom Hammond and Bob Costas are joined again by Gary Stevens, race caller Tom Durkin, handicappers Mike Battaglia and Bob Neumeier; reporter Kenny Rice and on-track reporter Donna Brothers. Battaglia on whether Super Saver, the Kentucky Derby winner, can pull off the Triple Crown: “I think he can win the Preakness but the Belmont is a whole other cup of tea. If he wins the Preakness then he’s got Nick Zito sitting there waiting with Ice Box (for the Belmont). If you look at that race, Ice Box may have been best at the Derby.” Adds Neumeier: “I’d be surprised if Super Saver can win the Triple Crown even if he wins the Preakness.”

AND FINALLY:

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== On ESPN’s “Outside The Lines” this weekend (Sunday, 6 a.m., ESPN), former Boston Red Sox, Cincinnati Reds and St. Louis Cardinals outfielder Bernie Carbo admits he tried to pay someone to break the arms of former teammate Keith Hernandez. Hernandez testified Sept. 6, 1985 in Pittsburgh that Carbo had introduced him to cocaine, Carbo reacted by trying to injure Hernandez.

“I knew some people, and I had $2,000, and I asked them to break his arms,” Carbo tells ESPN’s Mark Schwarz. “He said, ‘We’ll do it in two or three years if you want it done, but we’re not going to do it today, Bernie. If we went and broke his legs today, or broke his arms, you don’t think they would understand that you are the one that had it done?’”

Carbo, now 62, tells Schwarz that in one respect, there was no difference between his momentous home run in the 1975 World Series Game 6 and more than 1,000 other games he played in the major leagues: He was high on drugs. He says he’s been clean and sober for 16 years and would apologize to Hernandez for introducing him to cocaine.

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