Having spotted (and purchased) the new, hot shirt for sale at the Dodger Stadium gift shop — blue teess with the logo “Los Doyers,” going for $30 — we were a bit surprised it took this long.
The blog, VinScullyIsMyHomeboy.com (linked here) seems to have figured it out — Frank McCourt’s boys have trademarked the phrase and have launched their own Majestic-brand shirts.
From our reference point, the phrase has been made popular by local sports-talk show host Petros Papadakis, who since his days on The Ticket 1540-AM liked to riff on the way Dodgers coach Manny Mota has pronounced the team’s name for years. (Ironically, that 1540 station is now Korean language programming).
Howevermundo, “Los Doyers” has some history worth acknowledging.
According to a link on the Urban Dictionary (linked here), the phrase was already logged in back in 2008. That’s about when a blog called “Los Doyers” went up, but apparently wasn’t maintained very long (linked here).
A Twitter account for Los Doyers is up with about 600 followers (linked here).
Meanwhile, at various websites around, you can find “Los Doyers” shirts already produced — such as here at LatinLingoClothing.com (linked here). We actually like this gray-shirt model better than what the Dodgers have for sale.
It reminds us of when the late Angels play-by-play man Rory Markas used to say, “Just another Angels victory!” during the 2002 World Series run. Before long, the team trademarked the phrase and was selling T-shirts with it in the team store. Markas never saw any residuals.
Neither, apparently, will those who made “Los Doyers” famous in the first place.
As of Aug. 18, the U.S. Trademark and Patent Office officially logged “Los Doyers” as a phrase the Dodgers could use on clothing, namely: headwear, shirts, sweaters, vests, bottoms, dresses, skirts, athletic uniforms, jerseys, underwear (or undergarments), sleepwear, robes, swimwear, jackets, ponchos, wraps, infant wear, cloth bibs, ties, belts, footwear, socks, hosiery, scarves, gloves, mittens, wristbands, Halloween or masquerade costumes. It also trademarked the phrase as it’s used in the media.
Does that cover it all? Maybe not.
VinScullyIsMyHomeboy blog host Roberto Baly asks: “Yesterday I asked my mom to say Dodgers. She said ‘Doyers.’ I asked my dad to say Dodgers. He said ‘Dogers.’ I guess Mexicans say ‘Doyers’ and Cubans say ‘Dogers.’ Maybe the Europeans pronounce it ‘Dojers.’ Shoud I trademark it? ”