Chevy bails out Fox with an earlier World Series Game 3 start

Fox’s ability to find a sponsor willing to finance a pushed-up start to the third game of the upcoming World Series is a start in the right direction toward making the product more viewer-friendly for future generations.

It’s not a major move, per say – a 3:57 p.m. PT/6:57 p.m. ET for the game set on Saturday, Oct. 30 – considering it’s only an hour earlier from every other start time (except Sunday’s Game 4, which will wait for the finish of Fox’s NFL coverage).

“We’ve said over the years that if advertisers were willing to support earlier starts at prime time levels, we’d be able to begin games earlier,” said Fox Sports president Eric Shanks in a release, noting that Chevrolet is the sponsor (with parent-company GM still 60 percent owned by the U.S. government) that stepped up.

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