Dan Patrick’s syndicated radio show heard via many Fox Sports Radio affiliates, including Los Angeles’ 570-AM from 6 to 9 a.m., and also simulcast for the last 14 months on DirecTV’s 101 Network (both live and with repeats throughout the day), makes another leap into sports-media stratosphere.
DirecTV announced today that those with access to the Fox Sports Net — dish or cable systems — will have Patrick’s show starting Oct. 25, including locally on Prime Ticket. That means an extra 85 million viewer homes in all major markets.
DirecTV says it marks the first time that a programming distributor has sold its original content into national syndication. The show will remain on DTV’s 101 channel as well.
What has made the TV version of this radio show work in contrast to ESPN’s simulcasting of the “Mike And Mike” or “Colin Cowherd” radio shows are the between-commercial insights, man-cave banter and even some friction between Patrick and “The Danettes” — Paul Pabst, Patrick “Seton” O’Connor, Todd Fritz and Andrew “McLovin'” Perloff. The four, who work on the show as the producer, audio, booker and blogger, have actually created a weekly spin-off show for DirecTV’s 101 where they sit and chat about the day’s sports events as well as their personal lives.
The affiliates carrying the show live Monday through Friday are on DanPatrick.com.
“DirecTV took a radio show and seamlessly developed it into a hybrid of radio and television in one show,” Patrick said in a DTV statement. “And it’s not stagnant. It’s not us doing a radio show with two cameras showing us talking. We will show you the good and bad of what goes on during a show and during the breaks. If we screw up, we can’t hide it.”
Jeff Krolik, the executive vice president of FSN, added that the show “consistently delivers great, timely guests, smart conversation, and an unpredictable cast of characters that will connect with our viewers.”
Patrick, who left ESPN three years ago and started his own syndicated radio show on his own, growing it to 230 affiliates with Fox Radio’s push, said on Monday’s show: “It’s a loyal following, an educated audience, and thank you for letting us expand this.”