The Media Learning Curve: March 4-11

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Why any form of women’s wrestling wouldn’t even pry some away from the attention now on college basketball as March Madness kicks into full gear this weekend, with a new format and more voices in our heads, as we discussed in today’s media column (linked here).

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And for Lent 2011, we’ve given up on many things. Like trying to avoid the temptation of a nice looking cheerleader — who could be as old as our own daughter. They’re part of the appeal of the game. At least they stay all four years. The players don’t even do that.

There’s more:

== For the CBS tournament pairings announcement — Channel 2, Sunday, 3 p.m. — Turner Sports’ Charles Barkley and Kenny Smith will team with CBS’ Greg Gumbel, Greg Anthony and Seth Davis to co-host the thing from CBS’ studio in New York. Jim Nantz and Clark Kellogg will come in via satellite from the Big Ten championship site in Indianapolis to interview NCAA Basketball Committee Chairman Gene Smith.

The show will also videostream on NCAA.com, CBSSports.com and SI.com.

== Steve Physioc and Marques Johnson call tonight’s Pac-10 tournament semifinals for FSW at 6 and 8:30 p.m., while Gus Johnson and Bob Wenzel do Saturday’s final at 3 p.m. for CBS (Channel 2).

== Because of its committment to doing NCAA men’s tournament games next Thursday, TNT’s regular Thursday NBA doubleheader has been moved to Tuesday next week and will include the Lakers hosting Phoenix (7:30 p.m., with Kevin Harlan and Kevin McHale) following up Chicago at Atlanta (with Dick Stockton and Mike Fratello).

== ESPN covers Monday’s Lakers-Orlando game from Staples Center with Mike Breen calling it, and former St. John’s teammates (on the ’85 Final Four team) Mark Jackson and Chris Mullin as the analysts.

== Paul Burmeister and Solomon Wilcots call the first of 23 Arena Football League games for the NFL Network when Philadelphia faces Pittsburgh tonight at 5 p.m. Fran Charles and Ari Wolfe will also do play-by-play during the course of the season, with Trent Green, Michael Lombardi, Charles Davis, Brian Baldinger and Tom Waddle.

== Check out the tribule to the late golf producer and lifetime Emmy winner Frank Chirkinian that CBS Sports put up on its website (linked here).

== The Dodgers will shift to a new Spanish-language radio partner, Univision’s KTNQ-AM (1020) for all regular season and eight spring training games. Hall of Famer Jaime Jarrin, starting his 53rd season, is rejoined by Pepe Yniguez (13th season) and Fernando Valenzuela (ninth season) on the call.The Dodgers were the first big-league team to start a Spanish-language radio broadcast in 1958.

== In light of Trevor Bayne’s victory at the recent Daytona 500, Fox and NASCAR have produced an hour-long documentary on the event that airs Sunday (10 a.m., Channel 11). And Bayne says he wants to see it. “The show sounds really awesome,” he said in a press release. “Believe it or not, I haven’t had time to sit and watch the entire race, so I look forward to watching the show and seeing how it all went down.”

== AND FINALLY:

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== Skyhorse Publishing has announced that a new book authored by longtime New York broadcaster Bob Wolff will come out later this month called “Bob Wolff’s Complete Guide to Sportscasting: How to Make it in Sportscasting With or Without Talent” (linked here).

From the press release:

“Bob’s insight of how sportscasting works shatters many myths. He explains a creative way to get sportscasting jobs and states that although there are many big names with outstanding talent, there are many others with personal appeal who thrive on camera or behind the mike on personality alone. To get hired, one has to please the hirer.”

With or without talent? We seem to see plenty in the later category.

This, by the way, is a long awaited followup to a 1992 book that Wolff wrote called: “It’s Not Who Won or Lost the Game: It’s How You Sold the Beer” (linked here), which is worth tracking down the $1.99 used versions of the book that appear to be available on the Barnes & Noble website.

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