Fox Sports, USC working on a deal for some media rights

USC has moved into exclusive negotiations with Fox Sports, through the Wasserman Media Group, for the school’s multimedia rights that would include radio and marketing aspects, according to sources cited by the Sports Business Journal (linked here).

As the Pac-12 moves toward its own TV channel, the TV rights are not part of the talks, says the SBJ.

Wasserman Media Group, which worked with Fox on a valuation for the USC property, is expected to “work with Fox as a sales agent if the network secures an agreement with the Trojans, but Fox would take the lead on the relationship with the school,” SBJ reported.

In the past, USC has handled its marketing and media rights in-house.

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