We’re not even sure what to make of the term “bodywear.”
Even if it’s one word, two words, hyphenated or some kind of fancy accent mark.
The Urban Dictionary admits it can’t define it (linked here). But the more we surf around for how it’s used, the more it seems to be stuff that you wear closer to your body than you would, say, a life jacket or a feather boa.
What David Beckham might have to offer to world in this category, we’ll apparently soon find out.
The hip apparel store H&M (linked here) announced today that the Galaxy’s global icon will “make his Bodywear range for men” available starting next February.
“Over the past year, I’ve been developing my Bodywear range with my team and I’m
extremely positive about what we have designed and produced,” Beckham is quoted as saying in a press release, coming out a day after he participated in the MLS’s All-Star game against his old team, Manchester United, in New York, affording him to be around for the announcement.
“The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward, I’m excited and looking forward to showcasing the range to H&M customers from February.”
The release explains how Beckham and his business partner Simon Fuller announced earlier this year the launch of a new “Brand Identity and DAVID BECKHAM branded product line” to include bodywear.
“This partnership with H&M is an important step in the evolution of David’s journey from
sporting hero to entrepreneur and icon,” said Fuller.
We’re still looking for a sleeve of Beckham arm tats that we could wear to the next Galaxy game. Which would be the first one we attended in a long while.